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When newly appointed CEO Todd Greenberg ruled out expansion, once again rugby league is the code that stands still while other codes are willing to expand their national footprint.
As seen by the expansion of the Gold Coast Suns and the GWS Giants in recent years and the amazing success of the Western Sydney Wanderers in the A-League, other codes are willing to take a chance with the long-term vision of a national competition. The NRL instead is always having to satisfy the 16 NRL clubs time and time again.
The self-interest of the clubs and the inability for the game to have a long-term strategy for a national footprint is why the NRL is on neutral while other codes are driving forward.
Waiting for clubs to be finally financially secure is like waiting for Cronulla’s first premiership. It will be a never-ending cycle of clubs getting more money only for it be financially mismanaged year after year.
The NRL should at least have a concrete plan for expansion in the future. At this rate, the clubs have become the anchor to expansion as they would prefer to have short-term cash now instead of thinking of the longer term.
A national competition with the introduction of a Perth and a second Brisbane team will allow clubs to garner more sponsors and coverage benefiting everyone in the long-run.
It’s up to the clubs to be run in a professional, financially sound manner and majority of them had decades to get their house in order. As the NRL patiently waits for the clubs to be secure the other codes are passing them by.
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