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Old gods deserve a Norm: The case for the retrospective Norm Smith Medal

Cyril Rioli was one of Hawthorn's best. (AAP Image/Julian Smith)
Roar Rookie
8th April, 2016
18

In 2001 a book on the Rolling Stones was published called Old Gods Almost Dead, and while Mick ‘n’ Keef and co defy age, in Melbourne our Gods of the ’50s, ’60s and ’70s are facing mortality.

The nostalgia of the 50th anniversary celebrations of St Kilda’s 1966 premiership this week brings review of the golden era into focus. It’s not too much of a stretch to say that the first television era of the of VFL footy was what took the popularity of the game to a new level.

An era that centres on the 60s but also takes in parts of the 50s and 70s, when footy went to TV and became Melbourne’s Hollywood.

At that time, a standard highlight of today’s AFL where the best player on its ultimate day is crowned with the Norm Smith Medal, was still in the future.

The Norm Smith Medal is arguably second only to the Brownlow Medal in individual honours treasured by fans – some would say it’s a greater award than the Brownlow for players. None of the old gods have one. Neither those who dramatically rose to the occasion on the big day and are unknown to future generations.

Some years back the AFL Record completed an exercise where a panel of judges watched grand finals back and voted to hypothetically determine who would be the ‘lost’ Norm Smith Medal winners. It was a fascinating piece that alluded to the prospect of giving retrospective Norm Smith Medals, just like the AFL had previously done with Brownlow Medals won on countback, and Coleman Medals prior to the award being instituted.

Interestingly the NRL did something similar some years back.

While acknowledging the difficulty of retrospectively making subjective judgements on things, that’s not really the point.

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Whether a player wins a medal or not and how its determined (for example newspaper reports of the day, best players as listed in the historical AFL season guide) is not so much the issue – it’s the speculation, discussion, recognition and sheer celebration it would cause for players and supporters alike.

There wouldn’t be sour grapes for place-getters with time passed, the formula is not something that should get in the way.

For argument’s sake the medal might be awarded from Norm Smith’s first grand final as a coach – 1954. Between 1954-1978 (the Norm Smith Medal was first awarded in 1979) 10 of the 12 VFL teams won Premierships, these being the ten remaining Victorian clubs.

It would figure that those ten clubs would have something significant to celebrate if they were awarded.

Remember that for half of these ten clubs it’s been twenty years and a generation since they’ve celebrated anything of this magnitude. For three of them it’s been 50+ years.

And remember we’ve now got a week to fill in between the final round and the finals to celebrate the game.

The possibilities around crowning’s of careers are mouth-watering for footy tragics.

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One of the ultimate cult-heroes and one of the game’s most intriguing figures might be on the podium for three Norm Smiths in this period. Brent Crosswell is sadly not a name known by today’s generation. A Norm Smith would change that. It’s a campaign Martin Flanagan has launched before.

Croswell’s teammate Brian Kekovich might not win the Norm Smith in 1968, but the story of somebody who kicked four out of his team’s seven goals in a winning grand final, and then at 22 never played another Senior VFL game because of a back injury, would come to the surface.

He might even become better known than the guy from the lamb ads.

Bulldogs and Saints supporters might have something tangible to add to their singular glorious moments; would it be Jack Collins seven goals or the unheralded (and not the Governor-General) John Kerr with 32 possessions in 1954? Would Ian Stewart add to his Brownlows, would it be Ian Cooper or would it be the Cowboy in 1966?

Ted Whitten, Ron Barassi, Kevin Bartlett, Royce Hart, Leigh Matthews, Wayne Schimmelbusch, Don Scott, Alex Jesaulenko, John Nicholls and many other legendary figures never won a Brownlow, but all would be contenders for these Norm Smith Medals at one time or another in that time span.

The Barassi story might be the most compelling reason yet. The AFL’s statistical history lists Barassi as best afield in two winning grand final teams (1957, 1959). In his twilight years, would it not be the be the ultimate honour for footy’s most legendary living figure to receive an award celebrating his finest hours as a player?

An award named after his coach, mentor and surrogate father figure, with all the family back-story, 60 years in the making?

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Nostalgia in footy shouldn’t be derided as living in the past, it’s a celebration of the game and something that Open Mike and Peter Dickson’s excellent grand final doco series has kept alive in recent years. The thoughts of those that match the TV era footage need to be captured or we’ll forever regret it. Just how we’ll feel when earned honours aren’t bestowed.

We should recognise grand final performances past with Norm Smith Medals, and we should do it soon – because the old gods are almost dead.

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