World-class football players bring with them international notoriety and have in the past been a massive boost for the sport domestically.
However, has the A-League done enough to bring superstar players down under? One are which probably hasn’t been as tapped as it could have is sponsorship, particularly in relation to sponsorship.
A number of racing circuits in Australia could have their futures in doubt and V8 Supercars will henceforth be known simply as Supercars because of new entry rules.
If Supercars looks like going belly up then where could the sponsors take their money? If teams in the A-League courted their sponsors they could use the money to attract big name marquee players to Australia.
Barcelona star Lionel Messi’s parents almost immigrated to Australia so he might be interested in coming here. Fernando Torres offered to play for Sydney FC for $8 million and was turned down. Would he still be interested?
What about other possibilities, like giving players free food? Torres might like the tapas at Capitan Torres restaurant in Liverpool street and superstar Cristiano Ronaldo is Portuguese so maybe we could haggle down his price with free meals at Oporto.
A V8SC team costs around $20 million a year, so where would you put your money if you were a sponsor? I know this is like comparing apples to oranges but it is interesting to think about.
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