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Will the Women's World Cup supercharge football's growth in Australia?

(Photo by Clive Rose/Getty Images )
Roar Guru
26th July, 2023
33

The FIFA Women’s World Cup is in full swing, and the tournament is turning the heads of Australians. The most anticipated World Cup has lived up to expectations so far.

The best part of this tournament has been the outstanding excitement at each game. I’ll admit I’m one of those people who only watch the Euros and World Cups – the game on Saturday night at Suncorp between England and Haiti was my first football (soccer) game I’ve attended in seven years. I didn’t expect much, as I knew little about women’s football and thought it might be average.

I was certainly proved wrong because, from the moment I lined up outside the stadium the atmosphere was elite, and it felt like a rugby league finals match was about to occur. The lines to get in were backed up to the bridge, which is crossed on the way to Gate A at Lang Park. The national anthems were something else, and the number of England supporters was unbelievable. The small amount of Haiti fans couldn’t have been any more passionate, and I always love an underdog.

The game involved plenty of talent, and every time the ball surrounded the box, each person in the crowd held their breath. The best part was that despite this fixture being Haiti’s first ever World Cup match and having such low chances of winning, the fight they put up really made it a good game.

If it weren’t for a penalty retake, the score could have ended 0-0. This would’ve been a major upset as the English Women’s football team is ranked fourth best in the world, compared to Haiti who are ranked 53rd.

(Photo by Cameron Spencer/Getty Images)

This World Cup has not only drawn fans to the game, but has also drawn record-breaking viewership. Channel Seven reported that the average views during the Matildas opening match against Ireland averaged 1.97 million, and at one point, there were 2.28 million televisions tuned into the game.

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Attendance records were also broken, as the reported 75,784 fans at Stadium Australia is the highest number ever recorded for a Women’s football match in the nation.

This Tournament has strongly contributed alongside the recent men’s World Cup, when the Aussies scored their first ever goal in a Round of 16 match. This partnership is growing football faster than ever in this country, and hopefully this excitement entices sports fans to support competitions like the A-League and A-League Women.

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