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'Hopefully we've nailed it': new Tassie team to launch colours, nickname

4th February, 2024
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4th February, 2024
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The new Tasmanian AFL club will launch its nickname and colours in March ahead of the team’s entry into the competition in 2028.

Tasmania was granted the AFL’s 19th licence last May, contingent on the construction of a new roofed waterfront stadium at Macquarie Point in Hobart.

Kath McCann, the executive director of the Tasmanian club, has spent time at AFL House in Melbourne discussing plans for the newest team.

“We’re going to be launching the club in March,” she told SEN on Saturday.

“We’re going to find out the name, the colours, the foundation jumper, the logo and foundation membership.

“Over 6000 Tasmanians completed the survey and the community forums gave up some pretty clear directions, so I’m pretty excited and hopefully we’ve nailed it for the Tasmanian people.”

The map of Tasmania is a popular choice to be front and centre on the jersey, while the Devils – used by Tasmania’s youth teams – is a strong favourite to be the nickname.


McCann is intent on building a unique club in Tasmania to harness the energy of people living on the apple isle.

“We don’t need to replicate a model of another club, or another place, because we’re our own place,” she said.

HOBART, AUSTRALIA - MAY 03: (L-R) Tasmanian Premier Jeremy Rockliff, Gillon McLachlan, Chief Executive Officer of the AFL and Deputy PM Richard Marles are seen after signing a commemorative football during the AFL Tasmanian Team Announcement at North Hobart Oval on May 03, 2023 in Hobart, Australia. (Photo by Michael Willson/AFL Photos via Getty Images)

Tasmanian Premier Jeremy Rockliff, AFL chief Gillon McLachlan and Deputy PM Richard Marles. (Photo by Michael Willson/AFL Photos via Getty Images)

“It’s really working with the AFL team to understand that, and there’s no better way to do that than actually to get them here (to Tasmania).

“I had one of the other senior staff say to me, ‘Kath, I’m drinking the Tassie Kool-Aid. You’re already my second club’.”

In December, plans for a $70 million high-performance training centre for the new club were announced, to be built at parklands on the eastern shore of Hobart.

The government says the centre will be completed in 2026.


Three-time Brisbane Lions premiership winner Alastair Lynch is among the  club’s nine-strong board of directors.

Hobart-born Richmond great Jack Riewoldt has been given the task of travelling the state to capture the grassroots ‘DNA’ of Tasmania.