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The Roar

Mic Bradshaw

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Joined May 2020

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The changes AFLW needs to build a truly independent identity and thrive

Hi Gyfox.
I apologize if my previous message was unclear. The purpose of the article was to emphasize the need for actionable steps rather than mere reliance on time and patience.

In 2023, the average attendance figures for key sports were as follows: Super Netball drew an average of 4,764 attendees, A League W attracted 3,917 fans, and AFLW had an average of 2,590 spectators (source: https://www.austadiums.com/sport/comp/w-league/ & https://supernetball.com.au/).

However, my focus extended beyond attendance numbers. I delved into the broader issue of encouraging players and spectators to fully commit to the sport. This entailed comparing the prospects and compensation available in international competitions versus those in domestic leagues.

The underlying motivation for crafting this article was to shed light on inherent challenges. Addressing these challenges could potentially provide the AFLW with a substantial and pertinent advantage in terms of player recruitment, audience engagement, and sponsorships.

The changes AFLW needs to build a truly independent identity and thrive

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