The Roar
The Roar

Marc C-Scott

Roar Guru

Joined August 2015

12k

Views

11

Published

14

Comments

Marc is a lecturer in Screen Media at Victoria University twitter: @marc_cscott Proud Hawks (AFL) supporter

Published

Comments

Hi Peeko,
i mention that (with a link) at the top of the article, but have also written about that earlier – https://theconversation.com/chasing-the-audience-is-it-over-and-out-for-cricket-on-free-to-air-tv-76792

Cheers Marc

Why the rights to broadcast cricket could be worth $1 billion

Some interesting discussion points from everyone.

Whilst the discussion is around soccer/football. The one thing I also mentioned in the article is Cricket, which Optus have recently become involved with. The cricket rights will come up for discussion in the next 18months, Optus could become the broadcast partner there too (although the level will be dependant of the anti-syphoning laws).

It will also be interesting to see the outcome of the NRL deal.Optus could take both Foxtel and Telstra’s share.

I agree with many, the logical place for the EPL will be FetchTV to counter Foxtel ISP packages and the release of Telstra TV. Hopefully the will involve a FTA, SBS, in some of the broadcasts.

Netflix won’t go for sport, which I have mentioned in previous articles. If Presto and Stan wish to make a point of difference to Netflix as they struggle to keep up, they could. But with both 7 and 9 involved in these VoD services they will be cautious not to hurt their FTA model by doing so.

Interesting times in sports media rights.

Optus, the new player in Australia's sports media rights battle

I hope that growth is now outside of the main league. As Gill mentioned the next generation, women’s league, minor leagues and them being able to establish media rights deals.

When the AFL gets richer, who gets richer with it?

Yes I think the Rupert quote is an interesting one and maybe gives an insight to what could come for the remainder of NRL rights

When the AFL gets richer, who gets richer with it?

Thanks appreciate the comments. There are plenty of other sport related, TV and streaming articles I have on The Conversation.
I plan to post future sports related ones to The Roar.

https://theconversation.com/profiles/marc-c-scott-14036/articles

Foxtel boxed into a corner as sport streaming takes hold

Yes this is already happening overseas. People subscribing to specific sports programs and sports channels, without the need to subscribe to other content they dont want.

Foxtel boxed into a corner as sport streaming takes hold

Certainly TV is still king in hors of viewing in Australia atm, but there is clear shift. BY 2018 the TV landscape will be different, I can’t see TV being dead by that time, but I think it my change.

Australia currently has a 30% uptake of internet connected TV’s and Netflix has almost a 10% uptake in just a few months, so streaming is definitely going ahead quickly atm.

This in comparison to Foxtel’s 30% penetration rate in Australia, far less than the UK and US uptake which is 50% and 80%.

I think we need to be careful in the way Free-to-Air TV is handled, so that we don’t lose it (so may want that to happen). But the market would be far different and less flexible.

Foxtel boxed into a corner as sport streaming takes hold

Here is an article discussing it but still not clear. It will be based on trading NRL for AFL games, therefore will need to wait on the outcome of the AFL rights.

http://www.smh.com.au/business/media-and-marketing/nine-could-trade-nrl-games-for-afl-20150813-giyya0.html

Foxtel boxed into a corner as sport streaming takes hold

Thanks glad you approve and like the article

Foxtel boxed into a corner as sport streaming takes hold

If I could add a like to your comment I would have.
I had a laugh at the end statement.

Ten and Foxtel in box seat for next wave of sport broadcasting

Yes agree that sport works best live, but. Part of my discussion was around both live streaming and also VoD options. Think of minor leagues, some which were cut by the ABC, that may not be getting any TV coverage, but could at least have a VoD option. This would be the leagues, advertising etc. Could see some of those not so popular sports (that gain mass audiences for broadcast) have a space to promote their game. I think that would be a good thing.

Agree Internet speed is also a factor in this.

Will try to find the Media Watch interview. Most likely on iView.

Ten and Foxtel in box seat for next wave of sport broadcasting

Im comparison to the amounts paid for the rights in the US this is nothing. Granted bigger population, but yes the figures do surprise some people.

Have a look at this article – https://theconversation.com/the-future-of-sportscasting-cricket-australia-launches-on-apple-tv-35253

Ten and Foxtel in box seat for next wave of sport broadcasting

There is definitely some interesting joint ventures happening in the TV/VoD/Pay space in Australia, particularly with Foxtel and Telstra. Each side having different opinions and angels of how this may all play out.
Ownership laws are going to have to catchup with a very fast moving and changing media space.

These particular rights wont start for a few years year, so its difficult to predict where TV and sport will be and how it will change over the period that these rights play out.

Ten and Foxtel in box seat for next wave of sport broadcasting

Yes there are a number of factors that will need to be consider, but TV is at a tipping point in regards to its future.
Reports are showing that VoD service uptake are having an impact and that sport could in some ways assist its growth.
Will be interesting to see how it plays out.

Ten and Foxtel in box seat for next wave of sport broadcasting