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Joined August 2015
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Marc is a lecturer in Screen Media at Victoria University twitter: @marc_cscott Proud Hawks (AFL) supporter
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France might have won the 2018 World Cup title, but who were the real winners in the broadcast battle? Not everyone could make it…
Under a new broadcast rights deal Cricket Australia will part ways with its long broadcast partner, the Nine Network, after more than 40 years.…
A fierce bidding war is underway for the rights to stream and broadcast cricket for the next five years. The price is expected to…
How Australians watch cricket on screens in the future could depend on what happens with the Nine Network’s current discussions with Cricket Australia over…
The race that stops the nation, the Melbourne Cup, will this year be streamed live on Twitter, competing with the Seven Network’s stream and…
Sport has been seen as a potential saviour of broadcast television's 'mass' audience. One of sport’s main virtues is that people want to watch…
The Seven Network has announced it will offer a paid subscription service via an app as part of its Rio Olympics coverage this year.…
In surprising news, Optus has secured the media rights to the English Premier League (EPL) for three seasons commencing from the 2016-17 season. Optus…
Tuesday’s A$2.508 billion AFL rights deal is being heralded as “colossal”, but while it surpasses that of previous deals, it is still far from…
The Nine Network this week secured the broadcast rights for the NRL, in a five-year deal to start from 2018. This has removed the…
One of the most interesting elements of the upcoming sporting broadcast rights deals is that they won’t kick off for two years and look…
Some interesting discussion points from everyone.
Whilst the discussion is around soccer/football. The one thing I also mentioned in the article is Cricket, which Optus have recently become involved with. The cricket rights will come up for discussion in the next 18months, Optus could become the broadcast partner there too (although the level will be dependant of the anti-syphoning laws).
It will also be interesting to see the outcome of the NRL deal.Optus could take both Foxtel and Telstra’s share.
I agree with many, the logical place for the EPL will be FetchTV to counter Foxtel ISP packages and the release of Telstra TV. Hopefully the will involve a FTA, SBS, in some of the broadcasts.
Netflix won’t go for sport, which I have mentioned in previous articles. If Presto and Stan wish to make a point of difference to Netflix as they struggle to keep up, they could. But with both 7 and 9 involved in these VoD services they will be cautious not to hurt their FTA model by doing so.
Interesting times in sports media rights.
Optus, the new player in Australia's sports media rights battle
I hope that growth is now outside of the main league. As Gill mentioned the next generation, women’s league, minor leagues and them being able to establish media rights deals.
When the AFL gets richer, who gets richer with it?
Yes I think the Rupert quote is an interesting one and maybe gives an insight to what could come for the remainder of NRL rights
When the AFL gets richer, who gets richer with it?
Thanks appreciate the comments. There are plenty of other sport related, TV and streaming articles I have on The Conversation.
I plan to post future sports related ones to The Roar.
https://theconversation.com/profiles/marc-c-scott-14036/articles
Foxtel boxed into a corner as sport streaming takes hold
Yes this is already happening overseas. People subscribing to specific sports programs and sports channels, without the need to subscribe to other content they dont want.
Foxtel boxed into a corner as sport streaming takes hold
Certainly TV is still king in hors of viewing in Australia atm, but there is clear shift. BY 2018 the TV landscape will be different, I can’t see TV being dead by that time, but I think it my change.
Australia currently has a 30% uptake of internet connected TV’s and Netflix has almost a 10% uptake in just a few months, so streaming is definitely going ahead quickly atm.
This in comparison to Foxtel’s 30% penetration rate in Australia, far less than the UK and US uptake which is 50% and 80%.
I think we need to be careful in the way Free-to-Air TV is handled, so that we don’t lose it (so may want that to happen). But the market would be far different and less flexible.
Foxtel boxed into a corner as sport streaming takes hold
Here is an article discussing it but still not clear. It will be based on trading NRL for AFL games, therefore will need to wait on the outcome of the AFL rights.
http://www.smh.com.au/business/media-and-marketing/nine-could-trade-nrl-games-for-afl-20150813-giyya0.html
Foxtel boxed into a corner as sport streaming takes hold
Thanks glad you approve and like the article
Foxtel boxed into a corner as sport streaming takes hold
If I could add a like to your comment I would have.
I had a laugh at the end statement.
Ten and Foxtel in box seat for next wave of sport broadcasting
Yes agree that sport works best live, but. Part of my discussion was around both live streaming and also VoD options. Think of minor leagues, some which were cut by the ABC, that may not be getting any TV coverage, but could at least have a VoD option. This would be the leagues, advertising etc. Could see some of those not so popular sports (that gain mass audiences for broadcast) have a space to promote their game. I think that would be a good thing.
Agree Internet speed is also a factor in this.
Will try to find the Media Watch interview. Most likely on iView.
Ten and Foxtel in box seat for next wave of sport broadcasting
Im comparison to the amounts paid for the rights in the US this is nothing. Granted bigger population, but yes the figures do surprise some people.
Have a look at this article – https://theconversation.com/the-future-of-sportscasting-cricket-australia-launches-on-apple-tv-35253
Ten and Foxtel in box seat for next wave of sport broadcasting
There is definitely some interesting joint ventures happening in the TV/VoD/Pay space in Australia, particularly with Foxtel and Telstra. Each side having different opinions and angels of how this may all play out.
Ownership laws are going to have to catchup with a very fast moving and changing media space.
These particular rights wont start for a few years year, so its difficult to predict where TV and sport will be and how it will change over the period that these rights play out.
Ten and Foxtel in box seat for next wave of sport broadcasting
Yes there are a number of factors that will need to be consider, but TV is at a tipping point in regards to its future.
Reports are showing that VoD service uptake are having an impact and that sport could in some ways assist its growth.
Will be interesting to see how it plays out.
Ten and Foxtel in box seat for next wave of sport broadcasting
Hi Peeko,
i mention that (with a link) at the top of the article, but have also written about that earlier – https://theconversation.com/chasing-the-audience-is-it-over-and-out-for-cricket-on-free-to-air-tv-76792
Cheers Marc
Why the rights to broadcast cricket could be worth $1 billion