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Wayne Lovell

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Joined November 2014

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The main point of this article is that with 5 million people in Sydney, and 12 million between the other represented areas of SEQ, Melbourne and NZ. Sydney would be lucky to be half of the NRL’s total audience at present. If we are going to expand, it’s not going to be in Sydney because that market is over saturated, to the detriment of the existing clubs. It is very clear then that the percentage of the NRL’s total audience that comes from Sydney is going to shrink with any expansion attempt. We need to market our game to the people we are trying to attract, and that’s not by selling a suburban Sydney competition.
If it’s correct that Brisbane is only successful because it’s a one team town, surely that gives us a hint on how to make other clubs successful.
Why do the swans and giants get bigger crowds in Sydney than rugby league?
If we look at our potential growth areas
Perth- 2 million
Adelaide 1.3 million
Melbourne- 4.5 million
New Zealand- 4.7 million
Papua- 8.2 million
Pacific Islands 2.3 million
These regions are going to be concerned with a strong overall competition and product with a proper national footprint, with all clubs being professional and profitable. Not really concerned about who won some unrelated suburban competition in 1909. So, having 6 or 7 clubs in Sydney thriving, is better than having 9 clubs with a few operating successfully, a couple with their hands out and the rest somewhere in between.
Using nostalgia as an excuse NOT to strengthen our product, as an excuse to poorly market and only half heartedly attempt expansion is a good way to fail in that attempt.

The NRL must forget its suburban Sydney past

The content of this article represents reality without the dogma and bias, the headline was attached by someone who clearly disagrees.
The rest of your comment I agree with.

The NRL must forget its suburban Sydney past

RL, I highly doubt there’s any accuracy whatsoever to your predicted future of doom. But I do understand that Souths appear to lose the most from a mentality shift that separates the Sydney suburban comp from the national competition

The NRL must forget its suburban Sydney past

This has nothing to do with club loyalty and everything to do with marketing the game as a whole.

The NRL must forget its suburban Sydney past

I hope this is the case, I truly wish to see all clubs in the NRL successful, profitable and with large crowds and atmosphere.

The NRL must forget its suburban Sydney past

This isn’t about clubs is about loyalty.
Arrogance is the belief that the game wouldn’t exist with NSW/Sydney, impossible to have compassion for that. Especially when it’s the exact mentality that holds the game back.

The NRL must forget its suburban Sydney past

If we decide to do everything the AFL does we will forever second to them, we might as well just hand over the running of our game to their board.

The NRL must forget its suburban Sydney past

I disagree that it’s the same comp, That’s a marketing angle nothing more.
Of course Sydney ex-pats are going to have allegiance to Sydney traditions, you are not who we are trying to attract to the game.

The NRL must forget its suburban Sydney past

Firstly it doesn’t matter what the AFL do, if we follow them we will forever be second to them. Our strengths are different to theirs and that’s what we should focus on. Secondly Melbourne actually supports their clubs, Sydney doesn’t, there’s almost always two on the verge of bankruptcy. Also the games base isn’t just Sydney, that’s the point of this article.
I agree with you that the player pool isn’t an issue and we need to be forward thinking, that also is the point of this article. If one club drops back to the nsw cup where they started, say the least supported, and move another, maybe it will sting a little now but it strengthens the product overall and that in the long term brings more people to the game.

The NRL must forget its suburban Sydney past

Sydney currently fields 9 teams in the National competition, but their support level is closer to 6 successful clubs. Perth has 2 million people and is unrepresented, you don’t get Perth excited about rugby league by telling them to follow a Sydney club.

The NRL must forget its suburban Sydney past

One of the best suggestions I’ve heard is a Roosters move to the Central Coast, it’s what this article is about.

The NRL must forget its suburban Sydney past

Far bigger travesty that 9 clubs represent the same city in a national competition.
But for what it’s worth I believe a third team in SEQ is a good idea under certain conditions.

The NRL must forget its suburban Sydney past

Nobody said anything about destroying anything, that’s actually my point.

The NRL must forget its suburban Sydney past

Like I said, outdated thinking. The Qld Cup covers those things, just like the NSW Cup should in Sydney. You don’t need a national competition team in every other suburb to motivate kids to play the game. We need to respect the game from the ground up.

The NRL must forget its suburban Sydney past

Suburban grounds are definitely an issue, the idea of any two teams sharing a home ground, flies in the face of the tribalism the game is supposed to be built on, yet everyone just accepts it.

The NRL must forget its suburban Sydney past

All areas are all clubs territory in today’s world as far as juniors are concerned. That’s outdated thinking right there. Putting multiple teams in the same location would make the same mistakes and mess in Brisbane that we are trying to fix in Sydney.

The NRL must forget its suburban Sydney past

I think in the Broncos defence, they have been decimated by origin so many times, to the detriment of their season, that looking elsewhere was good business. Plus every NRL club has scouts at every QLD cup game, it’s not really Bronco territory.
I totally agree with Perth it has to be the highest priority.
As far as parra and the dragons go, neither are clubs that should be considered for exactly the reasons you stated.

The NRL must forget its suburban Sydney past

The committee that formed the QRL was put together in 1905

The NRL must forget its suburban Sydney past

Lol, no but I’m sure this headline is far more provocative than mine, even if it’s a bit contradictory

The NRL must forget its suburban Sydney past

Immediately you might lose slightly more but long term certainly not, if clubs can’t remain viable with what they’re attracting then we aren’t losing quite so much that it matters.
I agree with the natural attrition being a preferred method, but the NRL has a history of not doing that. I’m still not convinced it will happen and the process bleeds the game more that making a clear decision.

The NRL must forget its suburban Sydney past

More to do with expansion than attacking the game. This article comes more from a marketing perspective but this headline says the opposite.

The NRL must forget its suburban Sydney past

I’m not knocking clubs at all, quite the opposite. This article is about the close mindedness of a code saying we want to expand but refusing to understand or accept what that actually means.

The NRL must forget its suburban Sydney past

Matth The NRL is losing its dominance over Sydney because of its reluctance to prioritise its overall product in favour of nostalgia. My argument is that the NRL isn’t the source of that nostalgia. I’m not in favour of ripping the code apart or disenfranchising the entire city but one or two clubs competing solely in the state competition instead of both the state and national competitions increases the value of the remaining clubs. A suburban competition and a national competition are two different things and the NRL can’t be both, something has to give.
I would say Rugby League’s biggest advantage is and always has been that it was played in two states from its inception in this country, and the rivalry that created. Not it’s dominance of one city.

The NRL must forget its suburban Sydney past

Nb. This headline was edited in and contradicts what the article is trying to say.

The NRL must forget its suburban Sydney past

The nrl gives each club the salary cap every year, should they start paying that to 36 clubs? If not what happens when a club gets relegated? If you transfer their cap grant to another club, players don’t get paid, eventually that club folds under the weight of debt. I guess we could only sign one year contracts every year but why should players want to live with that uncertainty? Super rugby would love us for that. That just leaves scrapping the cap altogether, this would work for my Broncos but it’s been artificially keeping Sydney club viable for decades so we would lose them anyway in a far more horrific booodbath than just making the decision in the first place would have been. The only reason relegation works in the EPL is because they have 60M people, 250 clubs and no salary cap, with a revenue stream larger than many countries.

The NRL needs promotion and relegation

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