Enjoy top level Aussie rugby while it lasts
By James Mortimer, 24 Apr 2009 James Mortimer is a Roar Pro
- Tagged:
- Australian Rugby Union, John O’Neill, Rugby Union, Super Rugby

Australian Adam Ashleigh Cooper (centre) is tackled by New Zealand's Jimmy Cowan (right) and Ali Williams (left) during the Tri Nations final between the Australian Wallabies and New Zealand All Blacks at Suncorp Stadium in Brisbane, Saturday, Sept. 13, 2008. The All Blacks beat the Wallabies 28-24. AAP Image/Dave Hunt
As the Super 14 enters its final month, the harsh reality is that beyond the Wallabies, top level rugby in Australia is about to end.
John O’Neill has been his typical vocal self in stating his and Australia’s requirements for Super 14 expansion. He is pushing for a fifth team and advocating a backup plan if the South Africans do not come to the table.
It has been suggested that the NZRU are backing up O’Neill, but this is only being made obvious by the Australian CEO himself.
New Zealand chairman Jack Hobbs and chief executive Steve Tew have remained impartial to the ongoing conflict within the SANZAR ranks that still sees us no closer to actually knowing what will occur with our premier competitions – Super rugby and the Tri-Nations – from 2011.
Add to this the documented falling crowd levels and television viewing audience, and this will affect the commercial and financial viability of the re-negotiations.
Only one country holds a relative trump card in all of this: South Africa. Ironic. It is the country of some 44 million that boasts the lion’s share of both stadia based audiences and television numbers.
And in this, there is one aspect of the South African proposal that will not be compromised: that of their premier domestic competition, the Currie Cup.
They also believe that they should receive a sixth franchise, based not only on their wish not to have their own tournament infringed upon, but also on the evidence that they wield the largest pure rugby market.
Irrespective of the above, it is hard to agree that South Africa warrant a sixth team, such as the Eastern Cape “Southern Kings” or a hybrid team of the mistreated Southern Spears. Especially with two or three of South Africa’s five teams consistently bringing up the rear of the Super rugby table.
As former Southern Spears CEO Tony Mckeever stated some time ago: “It is not fair that South African rugby rewards mediocrity”.
Essentially, the original agreement with the Spear’s and the SARU was that they would replace the worst performing South African franchise.
This did not eventuate, and legal battles and existing franchises’ stubborn stances caused ugly rifts in the South African rugby landscapes.
It is here that O’Neill is missing the point.
He talks of a lack compromise by South Africa, and vehemently states that Australia has made a concession in their negotiations.
But in what?
The reality is that it will be South Africa (with the Currie Cup) and New Zealand (with the Air New Zealand Cup) that will be making the compromises.
Australia made theirs a long time ago, which had nothing to do with their fellow SANZAR partners.
When O’Neill came on board for his second term as Australian boss in June 2007, he said the rugby landscape was in “deep ****”.
In 2007, the ARU was in deficit to a horrific tune of $8.48 million.
In the financial report of 2008, they had announced a stunning $9.19 million turnaround; recording a surplus of $712,000. Expenditure was cut by eight per cent, a formidable display of O’Neill’s vaunted administrative capabilities.
But it came at a cost which will only be felt this year.
There is no more Australian Rugby Championship, which was a complete fiscal disaster, posting a near $5 million dollar loss after administrators ran it more than $2 million over budget.
But also, the Australia A program, essentially the Wallabies B team, was scrapped.
While there is a significant Wallabies program this year, with a six match Tri-Nations and likely Grand Slam tour, that is it.
As O’Neill said: “We (Australia) don’t have a Currie Cup or an (New Zealand) NPC but at the end of the day our driving force of our success for 13 or 14 years has been Super rugby or Tri-Nations. We can’t forget that.
“The other stuff makes up the numbers but the revenue, if you ask Fox Sports what they pay the big money for, they pay the big money for Super rugby and Tri-Nations.”
But the foundation of South African and New Zealand rugby power is the success and history of their respective national competitions, and O’Neill must remember this.
For all of the talk of a Plan B, if South Africa is not included in Australia’s and O’Neill’s grand scheme, then the Super 14 as we know it ends – as does the Tri Nations, possibly the world’s premier international tournament.
Australia is not compromising in their proposals for SANZAR as South Africa and New Zealand will need to with the Currie and Air New Zealand Cups.
Thanks to O’Neill, they have already done that.
And it is the Australian rugby public, and quite possibly eventually Australian rugby, that will be poorer for it.
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Knives Out said | April 24th 2009 @ 1:26am | Report comment
What a bizarre situation. O’Neill may have cultivated the Australian financial landscape but he clearly has no appreciation of the rugby context. Some of his comments have been embarassing.
mother teresa said | April 24th 2009 @ 7:53am | Report comment
would it be fair to say oneill has got an unenviable task.aust rugby ,unlike other sanzar countries has strong competition from other football codes with league being a very similar product.league infrastructure is strong and like the other codes doesnt rely on international fixtures to remain buoyant.nz and sa ,like aust league have strong provincial championships.
aust will always be reliant on these or other countries to compensate for lack of quality provincial games.
aust goes on a boom/bust cycle and the tri-nations,rwc are vital to survival.
just look at the coverage on the tv news or local newspapers of the other major codes compared to rugby.
how can the code grow like this?IT CANNOT.
oneill clearly understands this and realises his product needs more quality and indeed quantity.he also understands there is a lack of quality personnel on/off the field.therefore he has brought in an outside wallaby coach and” centralised “the regions to get more control.unfortunately autocracy kills the creativity and very abilities needed .creativity requires autonomy and recognition not central controllable woodchucks who churn out similar product..
so theres the dilemma.northern hemisphere dont want our style of game sanzar have their own comp,and league is a strong similar product.
before rugby diminishes further in aust maybe league and union should open talks before afl and soccer take hold.
your thoughts
Knives Out said | April 24th 2009 @ 8:03am | Report comment
“northern hemisphere dont want our style of game”
The Australian game plan of 08 was inherently conservative.
The key to winning hearts and minds is success. Expansion will not create success. O’Neill’s views are entirely short-term and that is why Australian rugby is suffering.
Steffy said | April 24th 2009 @ 8:12am | Report comment
“maybe league and union should open talks”
What on earth for?
Ruckingisfun said | April 24th 2009 @ 8:14am | Report comment
It looks like O’Neill has done a better job of selling himself thyan Rugby – agree with you James the numbers on the balance sheet supposedly look better (note some previous comments from people that most countries make big losses in World Cup years0 – but in what way has the game gone forward?
No national competition
No A teams
etc
Bonza said | April 24th 2009 @ 8:15am | Report comment
Agreed Knives Out – The Wallabies beat England last November playing with an English game plan, England lost by running the ball – very interested to see how Deans coaches it this year given the high level of criticism about conservative kicking tactics in the s14 – at least the Wallabies will be good at squash
Knives Out said | April 24th 2009 @ 8:15am | Report comment
So rugby union fans could become familiar with your profound charm and easy going nature, Steffy.
mother teresa said | April 24th 2009 @ 8:19am | Report comment
STEFFY,cos rugby union in aust is so buoyant ;on every news flash
KO agree success is king alongside communication;aust wins rwcs and still struggles to grow ;
WHAT WOULD YOU SUGGEST WE DO ko
Knives Out said | April 24th 2009 @ 8:19am | Report comment
Bonza, I would normally give a rookie test coach the benefit of the doubt but Deans has coached against so many of the Australian players in Super rugby that I expected more from him. It’s not as if he didn’t have world class players at his disposal either. Perhaps he just wanted to get some wins under his belt in his first year, and the Wallabies will really expand this year? That said, I find it hard to trace a pattern of tangible progress or a development in playing style from the first to the last test. That’s quite a bizarre situation when the team was in camp for 20 weeks.
Knives Out said | April 24th 2009 @ 8:22am | Report comment
Mother Theresa, the solution isn’t black and white. I think the ARU is badly run, and reading what Roarers have to say there are broad political problems in the NSW and Queensland unions. I can’t offer financial or advertising advice but my theory would be to consolidate and improve the Super franchises, to make them more competative across the board. I would accept foreign players – but only of a certain standard. I would seriously look at a domestic comp, but then I’m not Australian and don’t know how viable that is. That way internal success breeds test success – in theory, anyhow.