Should idiocy really cost Fevola his job?
By Adrian Musolino, 30 Sep 2009 Adrian Musolino is a Roar Expert
- Tagged:
- AFL, Brendan Fevola, Brownlow, Carlton Blues, Channel 9, footy show, Hawthorn Hawks

Brendan Fevola gets a hand pass away under pressure from Daniel Bradshaw during the AFL Women's Round 11 match between the Brisbane Lions and the Carlton Blues at the Gabba.The Slattery Media Group
Let’s be honest, Brendan Fevola isn’t the sharpest tool in the shed and his drunken Brownlow display was inappropriate. But does his behavior really warrant the media coverage it has received not to mention the growing calls for his dismissal from Carlton?
Yes, it was poor from someone with a heavily pregnant wife and an obligation to his club, league, fans and Channel 9 to act in a civilised manner, but the reality is he was doing what thousands of Australian men his age do on an average night out.
His folly was doing it in such a public forum with a microphone in hand and a camera in front of him.
Should he be crucified for that reason?
Fevola is the latest in a long line of footballers disgracing themselves with their off-field behaviour, but what has been fascinating is the public, media’s and codes’ reaction to these sagas and how the ‘crimes’ are becoming so much more mundane.
Without wanting to condone his behaviour, the reality is Fevola didn’t sexually assault, beat up or racially vilify anyone at the Brownlow. He was just acting like an idiot with a belly full of Crown Lager.
While people like Rebecca Wilson are entitled to their opinions, the media needs to reevaluate its new found role as moral adjudicator in every off-field indiscretion.
Remember the Tim Cahill saga? Did that warrant the front page of the Sunday Telegraph, with everything else that was going on in the world?
What’s worrying is the conviction in which editors justify their focus on the behaviour of footballers, as witnessed in this heated conversation between Alan Jones and Sunday Telegraph editor Neil Breen.
These athletes are role models but do these indiscretions really deserve such press?
Fevola may have acted like an idiot, but what of Channel 9 who gave the Carlton player the job of hosting ‘Street Talk’, a segment on the AFL Footy Show, knowing, if not expecting, he would deliver a drunken performance, as has been the case on that specific segment by others.
What’s odd is that Australians love their sporting larrikins and yet the modern day versions are being stifled out of existence.
We bemoan the lack of personalities and yet increasingly demand athletes tow the PR line and fit the mould of ‘role model’.
Do we really want our leading athletes to be one-dimensional puppets?
Take for example Kimi Raikkonen, the stoic Finnish Formula 1 driver whose press conferences are as monosyllabic as they come.
Raikkonen’s typical public persona hides a dry sense of humour which is rarely seen.
It’s a shame this dry wit is stifled by the corporate world of Formula 1 which desperately needs such personalities.
Yes, there is a difference between displaying a sense of humour and public drunkenness, but the continued blurring of what’s acceptable social behaviour from our athletes is what’s making them bland.
They are human and flawed like the rest of us.
Many footballers have forgone an education to pursue their careers and have lived in a bubble of a footy culture that, at its core, is still one big boys club in which such behaviour is lauded.
As a result some, like Fevola, have distorted views on societal expectations.
The codes and clubs cannot bear the responsibility of babysitting and it’s up to these athletes to ensure they behave according to societies norms.
But to continually chastise them with trial through the media is setting a very dangerous precedent, especially with the power the media has in such cases, and how the clubs and codes react in such a submissive way.
Fevola needs to be educated, to understand the boundaries and expectations on him, but to call for his head seems harsh.
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- AFL, Brendan Fevola, Brownlow, Carlton Blues, Channel 9, footy show, Hawthorn Hawks

megatron said | September 30th 2009 @ 2:41am | Report comment
Yep I agree he’s an idiot but his actions aren’t as bad as what others have got up to. I also agree on two points you make – Channel 9 are also to blame as they knew what they were gonna get from him and secondly clubs can’t watch over their players every minute. I hate when David Gallop gets blamed for every Nrl players bad behaviour. How is it all his fault?
Marlon said | September 30th 2009 @ 8:19am | Report comment
Adrian….you make some good points. Yes, Channel 9 is just as much to blame but you make no mention of other moments in the career of Fevola that have brought Carlton to this point of no return. This is not the first time, nor will it be the last. Carlton is a club of such great tradition, no player is greater than the team. I am the first to admit that players should be allowed to let their hair down, relax and enjoy. But the life of an AFL elite player is a public one. Fevola has brought great shame to himself and his club. He is not bigger than Carlton. Whilst I do not believe that Carlton will sack him, they should. You finish your article by saying that “Fevola needs to be educated”. He has already received it. Just how much more does he need and at what cost ????????????
Redb said | September 30th 2009 @ 8:59am | Report comment
Good article Adrian.
It is a real dilemma for Carlton (one which I’m enjoying just a little too much
) , has he done enough wrong to be sacked?
repeat offender yes, been drunk in a public palces, pissed up agaisnt the wall, punched an Irishman, sex toys, sexually harassed at least one female and by the kiss he landed on poor old O’Keefe one male as well.
When his last contract was signed Carlton pushed, but was not successful, in inserting a behavorial clause into his contract to give them an out clause, I suspect the $700,000 a year salary is causing them grief. If they cant trade Fevola it will cost them a packet to sack him.
The Fevola trade to Sydney is interesting, sure it makes sense, he is no doubt a very good player, excellent contested marking ability and kick goals from long distances often from difficult angles. I remember sitting on the boundary right behind a shot he took from outside 50, starting his line up from the fence (happened twice during the Hall of Fame game) and he slotted through both goals.
BUT he is a knob.
Redb
Brett McKay said | September 30th 2009 @ 9:12am | Report comment
Adrian, if his idiocy doesn’t cost Fevola his job, then surely his job should cost him his idiocy.
But is he smart enough to realise that?? And if he’s not, then maybe he shouldn’t have the job….
Terry Kidd said | September 30th 2009 @ 9:25am | Report comment
So Fevola had a few too many at the Brownlow. By the end of the night he would not have been Robinson Crusoe. The real culprit here is Channel 9. Seeing his condition they should not have put him to air. If their 6pm news reader was demonstrably pissed sitting at the news desk 60 seconds out from air time would they put him to air? Of course not. Channel 9 deliberately took advantage of Fevola on the night to add some ‘colour’ to their footy show.
Fevola should not be sacked. Yes, he has history but it is clear that he has worked hard this year to live up to his responsibilities, except on this one night where all he did was have a few too many drinks, just like so many of the other guests at the same venue.
The ones who should be sacked or disciplined are the Footy Show producers and others who allowed it all to go to air. If it hadn’t we all would be none the wiser.
Redb said | September 30th 2009 @ 9:49am | Report comment
I agree Ch 9 has some responsibility here.
Virtually every Footy Show StreetTalk (post Brownlow) is characterised by a drunken reporter going around interviewing half cut players. Fevola was just following the lead of Sam Newman and the others before him, but Ch 9 execs showed a massive error in judgement to give Fevola a ‘licence to spill’.
Redb
Bulldog said | September 30th 2009 @ 1:47pm | Report comment
Totally agree Terry. Why was the camera not turned off? It is not like it was a split second mistake that they had no control over. They actively followed him around as he made a fool of himself and sent it to air…
The media are quite happy to show his antics over and over again on TV to get the rating whilst at the same time being the morality police. I have just about had a gut full of this sort of media rubbish. It is one of reasons I do not watch much commercial TV any more and I get my news from SBS.
Tom said | September 30th 2009 @ 9:26am | Report comment
I don’t think the Fevola case is an example of ‘trial by media’. While some drongos like Rebecca Wilson (who couldn’t care less about AFL) have thrown in their two cents generally the coverage has been pretty restrained. While the Hun and other papers have reported the story there hasn’t been the kind of vitriolic pursuit that the Tele employed against Cahill (and wasn’t that a bizarre episode?) nor the widespread grandstanding moralising that happened with Johns.
The people who seem most concerned are the administrators at the Carlton Football Club, who were apparently promised that this would never happen again. The issue here is as much Fevola not being able to stick to his word to his football team as the example he sets for the rest of society.
Adrian finishes his article by saying that Fevola needs to be educated because he doesn’t understand the expectations or boundaries. Frankly, this is rubbish. Fevola understands exactly what the expectations are because he’s been through this before more than once. What more education could he possibly get?
Carlton seem perfecty capable of coming up with their own measured response to this incident. Generally I think they’ve dealt with this pretty well.
Olrac said | September 30th 2009 @ 9:33am | Report comment
Fev’s biggest mistake was when he got pissed. There is not another week of football to take the spotlight away. If this happened during the regular season he would have been fined then given a 1 to 2 week suspension by the club and then it would have been forgotten by the media and everyone else.
I would like to see Fev commit to not drinking until his career is over.
Pippinu said | September 30th 2009 @ 9:44am | Report comment
Not only did he have bad taste in the selection of a karaoke song, it was an absolutely terrible rendition.
He deserves to be sacked for that alone.
Vicki said | September 30th 2009 @ 9:46am | Report comment
Fev if he is truly remorseful for what he did should put himself into rehab and stop drinking altogether. He needs to be educated that happened before and where has got Carlton? I don’t think Carlton will sack him and they are looking for trade with no takers what a surprise that is.
Mark Young said | September 30th 2009 @ 10:15am | Report comment
Good article Adrian, I agree with you that there is so much preachy hysteria in the media at the moment at players for just being knobs. I’m sure most of us remember when we were at school that a lot of the super talented sporting kids were also super talented at being wayne kerr’s!
Remember earlier this year when Jodi Gordon from ‘Home and Away’ rang the police in a Cocaine induced halucination panic. She was with a known criminal bikie who was not here boyfriend.
If she were a football player, the media would have condemned her before she dried out the next morning. Instead, she kept her head down, carried on with her show and now is getting sympathy from the media for ‘bravely carrying on after her boyfriend left her.
Very inconsistent isn’t it.
I have to vehemently disagree with you about Raikkonen. I have found his icy exterior to be hiding a really dopey interior and find nothing ryely humourous or clever about his comment to Brundle in that video. It was like listening to a little kid saying a profanity. Funny to hear, but in no way making them clever or funny.
Brundle’s response “Well now you will have a nice light car” now that is funny!