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When you take a closer look at the A-League 2010/11 season draw, released yesterday, you can clearly see the tactics the FFA is employing to curtail last season’s crowd slide. But the big talking point is the fact we’ll have to wait two months to see the first Melbourne derby.
The Melbourne Heart will kick-off the new season on Thursday August 5 at AAMI Park against the Central Coast Mariners.
It’s almost a carbon copy of last season’s opener when the Mariners traveled south to face the Melbourne Victory on a Thursday night at Etihad.
While it’s the logical and correct option to afford the Heart the right to host the season opener, the decision to stage their first clash with cross-town rivals (are they even cross-town rivals?), the Victory, in October, a week after the AFL grand final, is an indication by the FFA that the A-League will once again suffer in silence as its season opening fixtures cross-over with the AFL and NRL seasons and finals.
Why else would they make us wait two months for one of the most eagerly anticipated fixtures in the A-League’s history?
With the AFL grand final to be played the week before, and with the Melbourne Storm no chance of making the NRL grand final, the A-League should have the week preceding the derby all to itself in the Victorian media.
It will, in effect, be the unofficial launch of the A-League’s summer season, away from those media hogging codes with the weird shaped balls. Week 9 of the season: when the A-League emerges from the shadows with a bang.
Should the season have started with the Melbourne derby?
There are two schools of thought here. One suggests the best option was for the FFA to schedule the derby as the first game of the season to start with a bang.
The opening round of the season is intriguing enough, with Heart’s debut, the grand final replay between fierce rivals Sydney FC and Melbourne Victory, the Perth Glory with Robbie Fowler hosting his former team North Queensland Fury and the meeting of Queensland rivals Brisbane Roar and Gold Coast United.
Looking over these matches, it’s a very strong round of fixtures, but it would have been even bigger if it kicked off with the derby.
The other school of thought, therefore, is that having the Victory face the Heart in the first ever A-League derby would have been the perfect tonic for the ambivalence of the season start.
After all, it needs to start with a bang. As we saw last season, when the A-League commences and intrudes so much into the AFL/NRL seasons, it inevitably suffers from the lack of media and casual fan interest.
While this season will be able to ride the wave of World Cup euphoria, with a few of the bandwagon Socceroos supporters hopefully tempted to get behind their local club, they still have the same problem of intruding on the other codes’ seasons at a time when the momentum is with these rivals, as opposed to ending the season later and intruding into their season starts, when the momentum is with the A-League.
At least there is this derby fixture to look forward to and build up towards.
There were little other surprises for the Victorian clubs.
The Victory will move to the new AAMI Park for the majority of its fixtures, playing five at the bigger Etihad Stadium. These are against big rivals: the Heart, Gold Coast, Sydney and Adelaide twice.
It’s also interesting to note that on the weekends when the Victory play at Etihad, the Heart will be playing away, giving each team the Victorian capital to themselves – perhaps an indication that the FFA feels there will be a large number of fans who support both teams.
Other features of the draw are positive.
The fact the competition plays through January’s Asian Cup means the A-League avoids the savage blow of stopping at a time when it has so little competition from other sports.
The increase in the number of midweek matches is a step in the right direction, although I believe they start too early in September. They should instead be more condensed into and left in the December-January summer period, particularly to take advantage of school holidays.
Another tactic being used by the FFA in the draw is to give particular teams regular timeslots.
Adelaide United, for example, has yet again been given a bunch of Friday night home fixtures (10 in total, only one less than last season), while Sydney FC have a notable increase in Saturday night home fixtures.
This tactic is well and good to develop habits in the mindset of fans in terms of when their teams are playing – particularly handy when promotion is so limited – but it means there isn’t enough of a spread of these popular fixtures around the comp. So while some teams are rewarded with great timeslots, others are stuck with the unpopular afternoon matches in the height of summer.
A better spread of timeslots is needed.
For Adelaide fans, the news that United will be playing two games at the revamped Adelaide Oval is a huge fillip.
While Hindmarsh is undoubtedly a perfect home for an A-League club, the new Adelaide Oval, a key component in our World Cup bid, shows the progress United has made in developing a fan base, and it’s encouraging that they won’t miss out on the fruits of the new look CBD stadium.
Also, scheduling Adelaide at home to Melbourne Victory at the Oval in the final round of the season is a masterstroke. Let’s hope both sides are in premiership contention at that point. If so, Adelaide fans could well fill the stadium.
The other big talking point is the historic double header at the SFS on October 30 when the Mariners play a “home game” against Perth before Sydney takes on Brisbane.
Once again it’s a clever ploy by the FFA to try and entice punters.
It’s no coincidence that the visiting team in the curtain raiser involving the two away teams boasts Robbie Fowler – last season’s antidote for crowds across Australia.
But the double header needs to be promoted so that Sydneysiders are made aware of the fact that Fowler’s presence is why they should get to the SFS early to watch two neutral teams, otherwise the fixture has the potential to be played in front of a small group of traveling Mariners fans and no one else.
Credit to the FFA for trying the double header, a proven success in other codes, but it shouldn’t become a regular feature in the draw. We don’t want teams being forced to sacrifice home games for gimmicks to entice bigger crowds.
The draw also contains some shortsighted decisions that will adversely particular teams.
These include:
- Gold Coast United having two byes within three weeks.
- Adelaide United hosting Newcaslte Jets at Hindmarsh twice in just over a month.
- Newcastle Jets and Brisbane Roar playing all their three meetings over the first 14 weeks of the season.
- Central Coast having three byes in the space of a month.
These inaccuracies will hurt these clubs, particularly those forced into hibernation by having their byes in quick succession.
It’s hard enough for teams to get much going in the way of traction with fans and the media, so such own goals don’t help.
But overall it’s a positive draw, with the expanded midweek fixtures and scheduling of blockbusters around significant dates and weeks the right approach for the youthful league.
But let’s hope next year’s rendition irons out some of the shortsighted congestion of certain fixtures. It will at least be without byes with the Sydney Rovers entering the competition.
Fingers crossed all clubs survive so we have 12 competing teams.
The full A-League 2010/11 season draw can be viewed HERE.
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mds1970 said | May 19th 2010 @ 6:13am | Report comment
I can understand holding the Melbourne derbies back. Melbourne Heart would get a crowd for their first game whoever they play, but there’s a question mark whether they can attract enough regular support. So I can understand the FFA keeping the derby aces up their sleeve.
The double-header at the SFS is an interesting one. Not sure how they’ll manage the logistics of ground signage and reserved seating for two sets of members – as a Sydney FC member, I hope I’ll get to keep my regular seat for it; but that may be unfair on Mariners’ members.
But that’s scheduled during a time when Central Coast Stadium will be closed off for resurfacing works and installation of a new drainage system for about 2 months – which is why all the Mariners’ byes have been put in that period. Hopefully we won’t get any more games abandoned there once the new drainage system is in place…..
AA said | May 19th 2010 @ 7:56am | Report comment
You love Melbourne Adrian, last article you had a discreet go at them and now “you can’t wait for the Melbourne derby”.
Melbourne, rocking the A-League for ever and ever. And also the A-League’s true home.
Realfootball said | May 19th 2010 @ 10:16am | Report comment
Hard to argue with that, though I would like think that Sydney will put up a challenge soon.
Axel V said | May 19th 2010 @ 11:50am | Report comment
will Sydney put up a challenge before or after they have a cultural revolution?
agga78 said | May 19th 2010 @ 8:17am | Report comment
You could play Celtic Vs Rangers to give off the A league season in Melbourne and the media would not give a toss because they are so far up AFL’s butt it’s not funny, it is the correct decision to wait for the AFL season to end before the 1st Melbourne Derby, no other sport gets a look in. Melbourne Heart to kick off on Thursday is stupid, they should of played on friday, saturday or Sunday depending on the venue, it is crazy to think a new team can attract supporters on Thursday night.
I like the midweek fixtures from a television point of view, it gives football something the other codes don’t have, to have midweek fixtures should allow FFA to ask for more money in the future because it is giving foxtel some live sport during the middle of the week something they don’t get with other codes, now all we need is for the punters to get into the habit of going to games mid week.
I think this season has the potential to the best season yet, all the teams are putting excellent squads together, I would think all the teams bar NQF would of gone close to winning the Al eague in season 1, which is clear sign of progress in the standard, Melbourne Heart are looking a very professional set up and if there are more football people in the market in Victoria, this club look a excellent alternative to Melbourne Victory, they certainly look to have a better squad at this stage than Victory. Which is good for the expansion of the competition.
Towser said | May 19th 2010 @ 8:27am | Report comment
Melbourne Heart are a great example of an expansion club having really learnt from 5 years of A-League experience.
Both on & off the field. I hope the reality of their vision comes to fruition in their results(except against the Roar of course).
whiskeymac said | May 19th 2010 @ 9:07am | Report comment
agreed- recruitment, media releases (recently, not the naming debacle) all give the impression they are doing everything right to find their niche in the market. good luck to them.
Realfootball said | May 19th 2010 @ 10:21am | Report comment
Absolutely a very sharp contrast to Gold Coast, who provided a “how not to” manual for expansion clubs. And not just off the pitch. Bleiberg’s strategy was to spend big on a few players and then recruit castoffs on a cut rate to make up the numbers. The consequence was that GCU had a very lopsided team, with some very ordinary players in the mix every matchday. The idea that Steve Fitzsimmons was a starting 11 player indicates the scale of the problem. Heart have recruited a much more balanced squad. Indeed, their starting 11 looks to be one of the strongest in the comp, assuming decent marquee players in key positions.
AndyRoo said | May 19th 2010 @ 10:41am | Report comment
I really don’t know about Miren’s tallent spotting abilities.
He has some succeses (Traore and Caravella) but his much talked about trip to Brazil produced mainly duds (though Robson seemed good before he was injured). I think that’s what let them down because he was talking those Brazilians up as stars but they hardly contributed.
But their NYL team finished top.
Realfootball said | May 19th 2010 @ 11:06am | Report comment
Andyroo, watching Robson at Skilled Park is like watching a player who is a mixture of slomo replay and Quaaludes. As for Caravella – “hey, look ma, I can run around in circles”. And Bleiberg didn’t spot Traore – he was brought to Australia by a NSW Premier League club. Bleiberg’s only talent is self promotion, and he isn’t even very good at that.
I was a GCU member last season, but will not take out another membership while Bleiberg is with the club. It isn’t Palmer who is the real problem at GCU – it’s Bleiberg. For all the talk about beautiful football, for most of last season watching GCU in an empty Skilled Park was about as entertaining as watching cement set. I felt for Culina, I really did.
Towser said | May 19th 2010 @ 8:19am | Report comment
I Look forward to the day when the A-League has a proper home & away draw.
That is say a minimum 14 team 26 round competition.
Otherewise it will always be a juggling act and an unbalanced draw.
GIven that the FFA also has to consider what other sports may be playing at the same ground I dont envy them in trying to satisfy every A-League club.
Also of course lurking in the background wanting their pound of “Content” flesh is Foxtel.
What I will ask though( & it will apply even if there is a balanced Home & away comp) is how are the FFA going to promote the A-League before kick off? Seeing that the media will be preoccupied as usual with end of season AFL/NRL there will be no assistance from that quarter.
Also why the afternoon kick offs at the end of the junior & senior football seasons when many players may be on the park.
Whilst not the main reason for the drop in Roar crowds last season having 3 pm kick offs didnt help.
Sydney FC have put in some good work with local associations signing Memorandum of Understanding, I think their called with local Football Associations. Something I believe all A-league clubs should be doing as it provides free entry to kids 12 & under. Not much good if their playing themselves.
AndyRoo said | May 19th 2010 @ 8:31am | Report comment
Roar will also suffer from too many 8:15 pm kick offs which are not family friendly this season. interestingly 2 of the GCU vs Roar matches will again be in Brisbane.
Also I agree that playing the Melbourne derby first off would be a waist and would be great for the Victorybut I don’t think the Heart would want to be outnumbered by away fans in their first game. You would have to play it at Etihad just to make sure you could fit all the potential attendees in because their the potential Heart fans.
I also don’t know how much spice can be generated between two teams when one hasn’t kicked a ball in anger…. though GCU did a pretty good job of rubbing people the wrong way pretty quick.
Finno said | May 19th 2010 @ 1:46pm | Report comment
Looking at last seaon the best time was
7 – 7.30 on a friday night
then
7-7. 30 on a saturday night
worse crowd attendance was mid weeks
but any 3.00 or 5.00pm slot was poorly attended not just Brisbane but the whole league.
Smokygrayson said | May 20th 2010 @ 11:05am | Report comment
+1.
Newcastle’s “family friendly” fixtures were poor. Firday & Saturday nights are the best slots.
punter said | May 19th 2010 @ 8:34am | Report comment
Melbourne Heart is putting together a fairly strong team with the latest signing of Josip Skoko to the lineup.
Sorry abit off topic.
I’m happy with Sat night matches for Sydney FC, a good time for families.
Michael C said | May 19th 2010 @ 8:36am | Report comment
Adrian -
is this After all, it needs to start with a bang. As we saw last season, when the A-League commences and intrudes so much into the AFL/NRL seasons, it inevitably suffers from the lack of media and casual fan interest. based on anecdotal evidence? gut feel?
because,
the A-League round average attendances for V5 were as follows (in 9 week blocks)
Rnds 1-9 : 51,483
Rnds 10-18 : 43,327
Rnds 19-27 : 51,996
It seems to me, that this much talked about ‘shadow’ of the AFL/NRL is a bit over stated.
(and stressing – - I’m not having a go at anything here – - simply to suggest that the assertion does not marry with the demonstrable facts).
Chris said | May 19th 2010 @ 9:16am | Report comment
So it makes literally no difference weather the NRL/AFL is on or not.
I’d still avoid the A-League having a winter season – if only because Victory/Heart/Storm/Rebels all playing at the same time would be bloody horrible for the grass at AAMI. Same with Reds/Broncos/Roar at Suncorp and Sydney FC/Tigers/Roosters/Waratahs at the SFS.
Plus it means there is at least something for the casual sports fan to watch at Prime time during the Summer.
Towser said | May 19th 2010 @ 9:17am | Report comment
I have also stated that this shadow business is a nonsense & the figures that you show for season 5 are similar to seasons 1-4 for a 1-7,8-14 & 15-21 round periods. In fact from memory for 3 seasons the 1-7 period is better than the 8-14 period with the 15-21 period improving due to clubs fighting for finals places.
Also in the 2008-09 Season 4 the Olympics copped the blame also.
What cant be disputed though regardless of figures is that at kick off time for the A-League the business end of theAFL/NRL seasons will be given precedence in the media.
Therefore the A-league needs some clever advertising for fans to know it is kicking off.
What should not be overlooked also in the August period is that its not just AFL/NRL getting media space that the A-League needs to overcome to get noticed,but also that the major European competitions are kicking off. In particular the EPL.
Fans who for years have traditionally followed these competitions havent just stopped because the A-League is starting.
Michael C said | May 19th 2010 @ 10:12am | Report comment
re the media – -
this season, there’s a much anticipated home Ashes series
but, niether the AFL, NRL or cricket should divert the discussions of messers Lynch, Cockerill, Gatt, Murray and Foster??
There’s a big enough domestic soccer ‘family’ that the attendances shouldn’t be impacted……..from now on, people can have their fixture and work out what games they can get to and make travel arrangements……..the impact of media is more around 1 off events.
Realfootball said | May 19th 2010 @ 10:25am | Report comment
Thanks for the stats, Michael C. And very interesting they are too. I have long thought that FFA would be better off promoting aggressively from the outset, but of course that was a moot point last season as they didn’t promote at all. Buckley needs to do much better this season. Hopefully with the WC bid off the shelf now that will happen.
Michael C said | May 19th 2010 @ 11:51am | Report comment
FYI -
………..1-7………..8-14…………15-21
V1 : 46,280……..41,721………43,573
V2 : 47,236……..52,232………55,763
but, note, V2 is when MVFC first moved into Docklands, MVFC played 2 and 2 at OP and Docklands in first 7 wks.
V3 : 55,042…….55,900……..64,326
V4 : 46,993……..42,267……..56,810
so, combined with V5,…..the AFL/NRL overlap is overstated. V2 is the only one that shows a post AFL/NRL ‘boost’, but, as indicated, that tied in with the ‘explosion’ of MVFC into Docklands, which has since trailed off.
which raises the question…..MVFC in Melb…..I’ll do that next!!
Michael C said | May 19th 2010 @ 12:06pm | Report comment
MVFC
in V1, went 14,267 (3)…..14,789 (5)……..12,416 (2games) all at OP
in V2, went 16,699 (2)……n/a……………..15,563 (1) at OP
and V2,……32,825 (2)….27,782 (4)……..39,635 (2) at Docklands
in V3 went 28,172 (3)….26,385 (4)………23,527 (3) all at Docklands
in V4 went 21,925 (4)….26,509 (2)……..25,789 (5) all at Docklands
in V5 went 17,971 (5)…..22,729 (4)…….21,929 (5) all at Docklands
so, MVFC I guess illustrates the main dilemma when having to share Docklands and play mid week fixtures in the early part of their season.
One would assume the new AAMI park will overcome that issue, and the attendance can be more even over the season as per when at OP with no venue clash.
Also, note that MVFC host SFC at Docklands in Rnd 2 of V2 (39K) and again in Rnd 16 (50K)…..no surprise that the middle section suffers by comparison.
In subsequent years,
V3, MVFC hosted SFC in Rnd 12, and in V4 in Rnd 9 and again in Rnd 17 although by then the SFC v MVFC crowd had fallen to mid 20s instead of 30s. In V5, MVFC drew 30K in Rnd 10 vs SFC and 27K in RNd 20 vs SFC.
The positioning of the ‘blockbusters’ can have a major impact on the attendance patterns where otherwise a meaningful ‘trend’ is sought after!!!!
Axel V said | May 19th 2010 @ 12:03pm | Report comment
Nice stats.
Michael C , usually the first games of the season get alot of interest no matter who they play. Many of the fans are just sick and tired and are dying to see a football game with their own eyes! And have you checked out AAMI Park? my word, so close to the players its unbelievable, can see their faces, smiles, bad tackles! Carlos’ great touches, it’s amazing. The intimacy and noise the crowd can make is awesome, Heart vs Victory will be like no other club football match ever played in Australian history! It still hurts me that Victory will never play Sydney at AAMI park.
That the FFA are waiting before the Victory and Hearts play each other until 1 week after the AFL Grand Final could suggest that they are trying to improve the amount of fans for that middle part of the season and to build up the hype, keep the interest alive and if not make it bigger.
whiskeymac said | May 19th 2010 @ 8:55am | Report comment
It’s hard enough for teams to get much going in the way of traction with fans and the media, so such own goals don’t help.
well said Adrian, definitely some issues. 3 byes for the CCM in a month?? CCm playing another hoe game away from Gosford? would have thought Heart would have gotten a game earlier than october.
Wilbur said | May 19th 2010 @ 9:15am | Report comment
Poor old Wellington, they have a home game one weekend, then across to Perth for a midweek game and then back to Wellington a few days later , they obviously love the travel or didn’t have much of a voice when the fixtures were made!
AA said | May 19th 2010 @ 1:30pm | Report comment
No sympathy for Wellington, they are in the A-League on a techincal exemption, so whatever they get they should be happy with. There’s no need for them to even be in the league really.
Chris said | May 19th 2010 @ 4:22pm | Report comment
“No need for them to even be in the League”
Here is one reason – they are one of only a few clubs to not currently be on a form of advanced life support.
Here is another – they have the 4th best crowd average in the League.
Frankly the FFA isn’t exactly in a position to be too picky when it comes to where teams originate. Luckily for Soccer in Australia and New Zealand this shortsighted “No foreigners allowed” view is not shared by the FFA.
AA said | May 21st 2010 @ 2:05am | Report comment
You obviously haven’t read recent reports about Terry Seperisos owing his local Council $2 million in rates.
The locals hounded him about it for a while.
Michael C said | May 19th 2010 @ 9:25am | Report comment
Interesting to see BOTH Melb teams play away on AFL GF weekend???……what the!! Because, when the AFL GF is finished, the following day, the Sunday…..for an most AFL fans…..there’s a void to fill to avoid the unwanted reflected glory of the premier……and trotting off to the soccer or tuning into the NRL GF are just a couple of ways of working through it!!! (prior to the Ashes kicking in)
also, interesting to see that Vicory play 2 home games bookending Melb Cup weekend, but, Heart have a bye…..oops….the terminology is ‘weekend beak’ (what’s with that??…it’s a ‘bye’),……and Heart play away,
and MVFC play the Saturday night and evening slots.
When will the FFA schedule something a bit daring across Melb Cup weekend in Melb – - how about a Cup Eve local derby on the Monday night?
Michael C said | May 19th 2010 @ 9:33am | Report comment
Am I missing something on the ‘weekend break’ schedules (aka byes) -
as mentioned, CCM have weeks 8, 10 and 11 where they can just about pack up for a holiday.
Perth Glory have weeks 17,20 and 27.
Ade Utd…….I’ve only counted 1 bye but may have missed something??
GCU weeks 3 and 5 and then no more.
It looks a dogs breakfast.
byes are never easy at the best of times, but, the NRL seems to work it well with 26 weeks to fit in 24 games and having a couple of ‘mass bye’ weekends.
AndyRoo said | May 19th 2010 @ 10:12am | Report comment
CCM have some ground issue apparently (drainage beeing installed) but their is a big “alleged” in their as CCM Fans beleived last years issues (new grass or something) were bull and an excuse to take the cash to play at Canberra.
Overall though I agree it’s a bit of a dogs breakfast and they have definitely missed some oppurtunites (Melbourne cup weekend was something you previously mentioned). Like Towser I am looking forward to it becoming straight home and away (probably at least 5 years away though). Their are a lot of gaps between some home games and then periods of a lot of home games at once.