In the aftermath of their worst season ever, the West Coast Eagles have launched a marketing campaign designed to reinstate the public’s trust in their battered reputation.
Following the off-field disciplinary issues with multiple players from their former captain Ben Cousins to their 2008 recruit, Chris Masten, the Eagles are now seeking the viewing public to ‘believe’ in their team again.
While most pundits and sporting agencies expect the Eagles to finish in the bottom four again, the advertisement campaign predicts success for the proud club.
The television media features Adam Selwood, who recently revealed that he has a special clause in his contract which would allow him to leave if any further off field misdemenours occured.
It also involves the use of the club’s premier sponsor, Hungry Jacks, which has embroiled the club in recent issues with Healthway speaking out against a sporting club being sponsored by a fast food company.
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