Despite strong interest in next year’s Rugby World Cup in New Zealand, Martin Snedden is still predicting a sizeable loss for Rugby New Zealand 2011 Ltd. The tournament’s organisers originally estimated a loss of $NZ30 million ($A23.4 million).
But when expectations around ticket sales were downgraded it blew out by a further $NZ9.3 million ($A7.25 million) as the only income RNZ 2011 receives is from the sale of tickets.
Now with 85,000 match tickets sold as part of official travel packages and 50,000 fans from more than 100 countries pre-registering for venue and team pool packs, which went on global sale on Tuesday, Snedden, RNZ 2011 chief executive, remains optimistic that the $NZ39.3 million ($A30.65 million) figure will not blow out further.
“At the moment we are sitting at a projected loss of just over $39 million and I think we’re confident enough to stay there at the moment and certainly the events around the start of the ticket campaign have given us a bit of comfort there,” Snedden said, 500 days out from the start of rugby’s showpiece event.
“We will continue to evaluate the whole thing … but we’re happy enough with where we sit at the moment.
“We know that selling 1.65 million tickets is going to be a huge challenge. But it’s really motivating when you start off the whole campaign and you get such an instant positive response.”
Fans in Wellington were able to pose with the Webb Ellis Cup on Tuesday, a trophy New Zealand has not won since 1987, as the promotion for the start of phase one of the ticketing process swung into top gear.
The applications for venue and pool packs close on Friday, May 21 with individual match tickets expected to be on sale later this year. A ballot system will be used for tickets to the semi-finals and final, which will all be played at Auckland’s revamped Eden Park.
The tournament will kick off with New Zealand taking on Tonga at Eden Park on September 9 and Snedden said ensuring the ticketing programme went smoothly was a priority.
“Making sure the ticketing process goes well is a key factor for us. We’ve got to sell a bucket load of tickets. We’ve got to sell 1.65 million tickets,” he said.
“I’m not expecting to sell all of those in 2010. I would love to have the vast majority of them sold by late this year, early next year but I’m also resigned to the fact that I think we’re going to be selling tickets right through the whole process and during the tournament itself.”
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