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NRL marketing leaves a lot to be desired

Roar Rookie
5th May, 2010
31
1851 Reads

With the AFL expanding to the Gold Coast and Western Sydney, and players being poached from the NRL for the marketing of AFL, the NRL is in big trouble. The Melbourne Storm salary cap fiasco actually opened up a underlining problem with the game.

The AFL, no matter what has happened, wants the game to succeed in the newer markets dominated by other football codes by giving clubs like Brisbane and Sydney a higher salary cap and doing what it takes to market the game.

Melbourne is an expansion market, and for the game to succeed, you need success. If you want to keep the best players, well, introduce third party agreements.

Can the NRL clearly explain why it has such a poor television deal where Melbourne viewers have to wait until 12am to even see a game on free to air?

The main marketing advantage that rugby league has over AFL is they can play International games. So why would you play an International game, plus a City-Country game, and then play a full fixture of games, with virtually no rest for the players.

The International fixture should be seen as the showpiece, like a carnival, with whole weekend given to it, not bunched up with a meaningless City-Country game.

The NRL should be thinking of Melbourne as the expansion example and make sure that the Storm can be around for a while to come yet.

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