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So you don’t like the name? It’s too Americanised for you? Newsflash, everything is Americanised, so get over it. I applaud the Gold Coast marketers for going with something that works, regardless of how original it was or it wasn’t.
Yep, the guernsey could have been a little more imaginative, but it looks smart enough and footy jumpers can, and do, evolve. But that’s a whole other argument.
The Suns works if, for no other reason, it sums up what you think about when you think of the Gold Coast. What thoughts are conjured up when you think about the Gold Coast: sun, sand and surf, right?
Well, Surfers would have been a little silly, and ‘the sands’ makes no sense. So it had to be Suns. Let’s not even go there with Meter Maids and fake tans.
This is a sporting club, after all.
For the same reason that Phoenix is the Suns in the NBA, it is where that large yellowy orange thing in the sky tends to shine quite a lot. The whole state is considered the ‘Sunshine State, so if it is not a natural selection, then Charles Darwin was a Bible basher!
Now, the club song and jumper, as mentioned, need some work. But that can happen. By around the third year, any chinks would have been ironed out, and the ‘wave’ I feel will take more prominence on the jumper.
That said, the example that the Gold Coast displayed when the club colours were originally announced with a yellow oval encompassing the Gold Coast emblem should become part and parcel of the look, too, representing of all things ‘sun.’
Those hard to please purveyors of negativity, who say that at least Port Adelaide and the Dockers haven’t got the worst jumper, are way off the mark in their references, let alone where the Gold Coast jumper sits in the scheme of things.
Fremantle’s dabble with Green was doomed from the get go. So the fact that the jumper has evolved to where it is now is outstanding, really.
Sporting uniforms with green in them are not great. Even our national sporting costumes leave a little to be desired. All patriotism aside, only the Celtic Rangers or Boston Celtics really carry it off well.
What Fremantle need to do is cut all ties to green, and even the occasional inclusion of red, and announce themselves as purple and white. The purple haze is a magnificent marketing tool and the jumpers look slick, despite the silliness of the anchor.
The reversible clash strip albeit a little sickly.
As for Port, teal is just not a great shade. Drop it and replace it with a genuine blue and they will be right. Gold Coast will always have them covered.
So with a great nickname and hopefully an evolving guernsey, all that needs work is the song. No one was real sure when the Eagles song had electric guitars in it either, so who knows.
Maybe they could borrow from George Harrison: “Here Comes The Sun.”
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