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Network Ten has showed the first signs that it is finally taking Formula One seriously, with the news that coverage will be simulcast live on their main channel in prime time, for the Bahrain Grand Prix on April 22.
This move has been a long time coming, with ratings strong in recent years on Ten’s secondary digital channel ONE HD.
It also means that those without access to digital television can now enjoy Formula One at the same time.
On the back of a healthy 1.4 million viewers tuning into last weekend’s season opening Australian Grand Prix, it is nice to know that Ten don’t care simply for the local event.
Their next move will be to eradicate the despised commercial breaks, often occurring in the middle of a race defining moment, but for now at least, the news that the network is brave enough to place the number one motorsport in the world on their primary channel is a step in the right direction.
We can now look forward to the analysis from V8 Supercar and Carrera Cup driver Craig Baird and motorcycle racer Daryl Beattie alongside Greg Rust at this weekend’s Malaysian Grand Prix.
EDITOR’S NOTE: On advice from Network Ten, The Roar would like to clarify that for European races during the 2012 Formula One season, races will be shown on Ten, but not on ONEHD, and will be broadcast on delay into Adelaide and Perth markets from 9.30pm local time. All qualifying will remain live on ONEHD, nationwide.
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