How can we expose the hidden diamond that is the W-League?

Janakan Seemampillai Roar Guru

By Janakan Seemampillai, Janakan Seemampillai is a Roar Guru

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83 Have your say

    Marconi Stadium’s western grandstand was packed at the start of the month, because the Wanderers have a wonderful supporter base and Perth superstar Sam Kerr was playing!

    It was a fun day out at an old school ground that gave the fans great exposure to the players, especially afterwards when a sea of fans, male and female, lined up to get a photo or autograph with Kerr. Wanderers keeper Jada Whyman and skipper Erica Holloway also proved popular.

    Sadly, this fantastic occasion was not broadcast on TV.

    So why isn’t FFA ensuring every single W-League game is broadcast? There is Foxtel, ABC, Ten, SBS or even YouTube or iFollow.

    By scheduling W-League games before or even after A-League games, you increase the chances of these games being covered and minimise the cost to TV networks since the cameras are already there. There are plenty of fiscal reasons why this doesn’t happen – after all, no one is going to throw away money – but in the long term, by exposing the league you can get more fans and then more quality players, who will bring in more fans.

    Melbourne Victory veteran Laura Spiranovic, who has been involved in the W-League for several years agrees.

    “It provides an opportunity for viewers to connect with the W-League more often – familiarising themselves with the players and the teams, which hopefully encourages interest and in turn helps the game to grow,” says Spiranovic.

    Melbourne City utility keeper and Galaxy United WNPL star Emily Kenshole also supports this view.

    “All A-League games are broadcast on tv, so why shouldn’t the w-league?” says Kenshole.

    “Women’s football is continually growing so allowing the country to watch all games on tv is only going to benefit and enhance the women’s game more.”

    If we look at other sports, how did the AFL become popular in Sydney? It didn’t happen overnight. They had live games on Channel Seven on Saturday and Sunday afternoons for years. They exposed their product and showed people how good it could be. When the Swans started being successful things clicked.

    Same can go for women’s football. Our Matildas are hot right now! Why not promote the W-League on the back of that? The Sam Kerr factor is huge, yet how many people out there know where she is playing next weekend?

    She played in Newcastle a few Saturdays ago, in what was a huge treat for the Novocastrian football community. The rest of us wouldn’t have minded watching her play either, but I personally didn’t fancy a three-hour trip to the Hunter. But I may have switched on the TV for a bit just to watch it.

    That was a huge opportunity lost for the women’s game. The W-League is sadly still a hidden diamond!

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    The Crowd Says (83)

    • December 27th 2017 @ 6:51am
      Kangajets said | December 27th 2017 @ 6:51am | ! Report

      2 games of w league are on sbs each weekend.
      I’m pretty sure there are other sources to watch the w league , someone with more IT skills could elaborate on that

      • December 27th 2017 @ 10:29am
        Janakan Seemampillai said | December 27th 2017 @ 10:29am | ! Report

        Apart from the SBS and foxtel games the only other way is to actually go. But reality is most people arent able to or dont want to so we need to try and capture them. TV is the way to go.

        • December 27th 2017 @ 10:38am
          Kangajets said | December 27th 2017 @ 10:38am | ! Report

          Apparently u can watch the W league on the above

          I’ve been to quite a few jets w league games . Usually good to watch

        • December 27th 2017 @ 11:07am
          Kangajets said | December 27th 2017 @ 11:07am | ! Report


          I think you need to research where else u can livestream w league

          • December 27th 2017 @ 11:21am
            Janakan Seemampillai said | December 27th 2017 @ 11:21am | ! Report

            Correct me if im wrong but u can only stream games already covered on TV?

            • December 27th 2017 @ 11:23am
              Kangajets said | December 27th 2017 @ 11:23am | ! Report

              Well jets v glory got streamed somehow and it wasn’t in sbs

              Same as Canberra United v jets

              • December 27th 2017 @ 11:27am
                Janakan Seemampillai said | December 27th 2017 @ 11:27am | ! Report

                Those games might be on Foxtel or the Jets will have their own streaming sounds like?
                Personally i wouldnt go out of my way to watch W league same as most people. The point is people like me who arent that fussed but have some interest need to be captured so make it easy to watch. I can listen to wanderers W league on radio but i dont care taht much cause i have other stuff to do. BUt if it was on TV i might put it on in the background. THat is the point. you need to attract the fickle fan not just the diehards.

              • December 27th 2017 @ 11:50am
                Kangajets said | December 27th 2017 @ 11:50am | ! Report

                Honestly mate

                R u a football fan at all ??

                Why are writing an article on the w league, when in your words

                “If u wouldn’t go out of your way to watch the W league “

                If there’s a chance that people like u don’t like the W league , there is a good chance that we don’t give a shyte

              • December 27th 2017 @ 8:17pm
                chris said | December 27th 2017 @ 8:17pm | ! Report

                “Personally i wouldnt go out of my way to watch W league same as most people”
                Why did you write this article?

              • December 27th 2017 @ 8:52pm
                Kangajets said | December 27th 2017 @ 8:52pm | ! Report


                Afl fan wrote this article, he’s bored waiting for Alf to invent the wafl again

    • December 27th 2017 @ 8:14am
      LuckyEddie said | December 27th 2017 @ 8:14am | ! Report

      Maybe because your football site has big ads promoting the Big Bash rather than mens and womens upcoming football games. The ads reflect what is exactly wrong with womens sports promotion, it’s all about the MONEY.

      • Roar Guru

        December 27th 2017 @ 8:35am
        Rabbitz said | December 27th 2017 @ 8:35am | ! Report

        They claim to be professional sports people – therefore it is all about the money.

        To get the money you need a polished and attractive product that people want to watch.

        The time will come, but it will take time.

        • December 27th 2017 @ 10:29am
          Janakan Seemampillai said | December 27th 2017 @ 10:29am | ! Report

          Agree at the end of the day you need a good product.

          • December 27th 2017 @ 3:43pm
            Waz said | December 27th 2017 @ 3:43pm | ! Report

            The W League IS a good product.

            • December 27th 2017 @ 3:54pm
              Kangajets said | December 27th 2017 @ 3:54pm | ! Report


              I like it too . Even when the jets played home games at Broadmedow or Edgeworth they got decent crowds

              • December 27th 2017 @ 4:07pm
                Waz said | December 27th 2017 @ 4:07pm | ! Report

                Someone with the exact stats might provide exact detail but I think Roar and Jets typically get the highest average crowds each year.

              • December 27th 2017 @ 4:35pm
                Kangajets said | December 27th 2017 @ 4:35pm | ! Report


                Where’s our stats man Grobelaar?

    • Roar Guru

      December 27th 2017 @ 10:08am
      Wayne said | December 27th 2017 @ 10:08am | ! Report

      Would screw over Canberra. No A League team so they should play no home games at McKellar?

      The women deserve to stand alone, not piggy back off the mens as a curtain raiser. WBBL have mix of both, all games live on tv or net. WNBL play on there own.

      • December 27th 2017 @ 10:29am
        Waz said | December 27th 2017 @ 10:29am | ! Report

        “The women deserve to stand alone not as a curtain raiser” … I would have says the same thing but talking to the Brisbane W League Players they love it. The starting point therefore is not to assume we know the answers and what’s best, but instead to engage with players and find out what they want.

        • December 27th 2017 @ 1:32pm
          Janakan Seemampillai said | December 27th 2017 @ 1:32pm | ! Report

          There has been a 22% increase in the average crowds to W league games and i have no doubt part of that is due to double headers. AVerage crowds sit at around 1800 compared to around 1500 last season. The W league crowds at double headers are measured I believe by checking the turnstiles when the W league game is on. The fact is more people are exposed to it which is great . I was at the W league game at Marconi Stadium in December when Perth came to play the WAnderers. The number of kids and adult wanting to see Sam Kerr was great. SHe should be used to market so many more games.

          • December 27th 2017 @ 2:54pm
            Waz said | December 27th 2017 @ 2:54pm | ! Report

            I think the convention is to take the attendance at a given point in the game, the 70th minute I think.

            Roar average around 2k away from Suncorp and will probably double that average this season with all but one game a double header.

    • Roar Rookie

      December 27th 2017 @ 10:21am
      Grobbelaar said | December 27th 2017 @ 10:21am | ! Report

      The author asks: how did the AFL become popular in Sydney?

      Is the AFL popular in Sydney?

      • December 27th 2017 @ 10:28am
        Janakan Seemampillai said | December 27th 2017 @ 10:28am | ! Report

        Huge mate. The amount of kids playing the sport is phenomenal now compared to where it used to be. Swans get very good crowds. The GIants will as the new generation of kids comes through. Trust me it will be come huge and even bigger than it already is.

        • December 27th 2017 @ 11:06am
          Kangajets said | December 27th 2017 @ 11:06am | ! Report

          JanAkan and grobelaar

          Afl has a discussion on nsw afl today , which we can boast about afl growth .

          Let’s leave this sight for football fans today .

        • December 27th 2017 @ 11:12am
          RandyM said | December 27th 2017 @ 11:12am | ! Report

          There needs to be more articles highlighting the pi55 poor TV ratings of AFL in Sydney, like there are articles highlighting A league’s poor TV ratings.

          You never hear about the measly 45-50k watching swans games on channel 7 in sydney though, compared to the 400-500k watching the NRL.

          • December 27th 2017 @ 11:22am
            Janakan Seemampillai said | December 27th 2017 @ 11:22am | ! Report

            Bagging the AFL is not the way to promote other sports. The AFL do it brilliantly hence why they are so successful.

            • December 27th 2017 @ 9:33pm
              LuckyEddie said | December 27th 2017 @ 9:33pm | ! Report

              The AFL have bags of money and buy off any opposition, in particular schools. My daughter attended a primary school where the only inter school winter sport available to boys and girls was AFL. The kids did not like the game but the school loved it, it was all paid for by the AFL. The dodgy AFL then tried to pass these kids off as stats to show how the game was growing in QLD. All a paid up con job.

              The school changed the system when parents told them what to do with the aussie rules, sideways.

          • December 27th 2017 @ 11:22am
            Kangajets said | December 27th 2017 @ 11:22am | ! Report


            Don’t say that the afl ratings are shyte

            The afl fans can’t handle the truth

            • December 27th 2017 @ 11:29am
              Janakan Seemampillai said | December 27th 2017 @ 11:29am | ! Report

              Not sure what you mean? The Giants have been around for five years. The NRL over 100? The Giants were always going to be a long term plan. The growth in AFL is HUGE in Sydney trust me. I grew up in Sydney and have seen the boom. Its phenomenal!

              • December 27th 2017 @ 11:40am
                punter said | December 27th 2017 @ 11:40am | ! Report

                Thanks appreciate the input but AFL in NSW discussion in AFL tab. Please go there.

              • December 27th 2017 @ 11:43am
                RandyM said | December 27th 2017 @ 11:43am | ! Report

                i thought this article was about spruiking the W-league, not AFL in Sydney?

              • December 27th 2017 @ 11:52am
                Kangajets said | December 27th 2017 @ 11:52am | ! Report

                The author doesn’t actually like the W league

                I think he should quit now

              • December 27th 2017 @ 3:24pm
                Fadida said | December 27th 2017 @ 3:24pm | ! Report

                He doesn’t like the A-league either.

                Though he rates the referees as “amazing”

              • December 27th 2017 @ 8:31pm
                chris said | December 27th 2017 @ 8:31pm | ! Report

                Yes trust him the AFL is absolutely HUGE in Sydney. Just ignore the 40k watching on Ch 7, the 13k that attended a major semi and the barren AFL grounds on a weekend. Apart from that its HUGE.

              • December 27th 2017 @ 9:35pm
                LuckyEddie said | December 27th 2017 @ 9:35pm | ! Report

                Pretty big overseas to I hear, from no one. If the AFL game was any good surely after 100 years some country any country would play it, but no one has bothered.

        • December 27th 2017 @ 11:26am
          Ken Spacey said | December 27th 2017 @ 11:26am | ! Report

          The Swans are reasonably popular for the major entity of a strong league in our largest city. The Giants are underwhelming on all fronts apart from standard of play and I imagine the supposed growth is based around the highly contentious figures of Auskick, where the conversion rate to ‘the real deal” is hard to define.

    • December 27th 2017 @ 11:55am
      Kangajets said | December 27th 2017 @ 11:55am | ! Report

      This article stinks of an Afl fan trying to tell us how to boost football .

      As the saying goes …. re afl fanboys

      Whoever is trying to bring you down …..

      Is already below you …

      • December 27th 2017 @ 1:27pm
        Janakan Seemampillai said | December 27th 2017 @ 1:27pm | ! Report

        Definitely a football fan but i am a realist too. YeS I want to see the W league do well but im going to be honest and say i am not interested as much as i am in other things. Even the A league has lost appeal. I am just being honest. We cant ignore that a lot of fans feel like this. IF u do those fans go and that is a bad thing for football. We need to find a way to breathe life into football again.

        • December 27th 2017 @ 1:37pm
          punter said | December 27th 2017 @ 1:37pm | ! Report

          Breathe into football or A-League? Football is far bigger then AFL in Sydney & yet you say AFL is growing. You call yourself a realist!!!!

          WSW is younger then GWS & there is no comparison in popularity here.

          • December 28th 2017 @ 4:18pm
            JANAKAN said | December 28th 2017 @ 4:18pm | ! Report

            Punter GWS has 20,000 members. Not doing bad at all for a traditionally non afl area

            • December 28th 2017 @ 4:24pm
              punter said | December 28th 2017 @ 4:24pm | ! Report

              Yet gets 13K to the biggest game of AFL in Sydney, the biggest event of AFL in Sydney, against one of the top teams in the world, 7K couldn’t be bother turning up, amazing.

        • Roar Guru

          December 27th 2017 @ 3:20pm
          Redb said | December 27th 2017 @ 3:20pm | ! Report

          Look out Janakan – they’re upset now lol

          • December 27th 2017 @ 3:56pm
            Kangajets said | December 27th 2017 @ 3:56pm | ! Report

            Red b

            Who do you sing for ?

            • December 27th 2017 @ 4:35pm
              punter said | December 27th 2017 @ 4:35pm | ! Report

              Redb sings for James Hird.

            • December 27th 2017 @ 8:36pm
              chris said | December 27th 2017 @ 8:36pm | ! Report

              Redb hangs around the football tabs pretending he is non-plussed about it all. Lots of “lol” and “aww soccer boys upset” type responses.

            • Roar Guru

              December 28th 2017 @ 8:20am
              Redb said | December 28th 2017 @ 8:20am | ! Report

              I’m a reprobate from the FLOG days on the SMH, eh punter.

        • December 27th 2017 @ 10:08pm
          chris said | December 27th 2017 @ 10:08pm | ! Report

          “Definitely a football fan but i am a realist too”
          Being a realist, can you explain the almost non existence of AFL in the northern states?

          • December 28th 2017 @ 4:07pm
            JANAKAN said | December 28th 2017 @ 4:07pm | ! Report

            NOn existent?? The swans had 58,000 members in 2017? The giants 13,000. Brisbane had 21,000 and the Gold Coast 11,000 despite being in a rugby league state and being at the bottom for years. A league clubs would kill for these numbers.

            • December 28th 2017 @ 11:02pm
              Kangajets said | December 28th 2017 @ 11:02pm | ! Report

              My 3 dogs Scooby Lilly and cookie were allowed to be signed up gws members this year .
              True story. Afl pets membership

              Unfortunately they won’t attend the games though

    • Roar Guru

      December 27th 2017 @ 12:44pm
      Rick Disnick said | December 27th 2017 @ 12:44pm | ! Report

      If the W-League is a hidden diamond, what does that make the A-League? An exposed unpolished t@rd?…

      Let’s be serious. This article is suggesting the blind lead the blind.

      The women’s game is *potentially* a hidden gem. Whether it’s a diamond or quartz is yet to be determined, but one thing is for sure: If David Gallop splashes his Old Spice around, it will have the same pungent stench the A-League does.

      This is not the right time to associate the women’s elite competition with the A-League — too many issues need to be resolved with the A-League before this occurs.

      I have no doubt the W-League has the potential to become the most prolific and powerful elite women’s sporting competition in this country; greater than netball, basketball and even AFLW, despite the ludicrous resources devoted to the promotion of the latter competition.

      W-League has a significant edge… there’s currently no dominant elite women’s sporting competition. It can forge its own identity in the Australian sporting landscape without having to rely on middle-aged white men who have no idea how to run a chook raffle.

      Personally, I’d take the W-League aside and find some of the most astute female business minds in the country. Women who are passionate about the sport that can represent the other half of the population, at a sporting level, that the middle-aged white men have neglected over the past 200+ years.

      David Gallop may learn a thing or three?… but I doubt it.

      • December 27th 2017 @ 1:19pm
        Kangajets said | December 27th 2017 @ 1:19pm | ! Report

        hi rick

        Bring back santa disneck

        • Roar Guru

          December 27th 2017 @ 1:28pm
          Rick Disnick said | December 27th 2017 @ 1:28pm | ! Report

          You’ll have to wait until next Christmas. 🙂

          Hope you had a nice day, spoilt yourself rotten, ate too much and definitely drank tooo much!

      • December 27th 2017 @ 2:58pm
        Waz said | December 27th 2017 @ 2:58pm | ! Report

        “This is not the right time to associate the women’s elite competition with the A-League — too many issues need to be resolved with the A-League before this occurs“ …. they are already associated. Brisbane Roar is a football club that has teams in both competitions same as every other team bar Canberra. And the same issues that afflict the A League also impacting the W League

        • Roar Guru

          December 27th 2017 @ 3:03pm
          Rick Disnick said | December 27th 2017 @ 3:03pm | ! Report

          Perhaps they should dissociate themselves, especially if the same issues are impacting the A-League?

          • December 27th 2017 @ 3:49pm
            Waz said | December 27th 2017 @ 3:49pm | ! Report

            Why would they disassociate themselves?

            They’ve created professional league that has survived for a decade, produced Matilda legends, they are a focal point for the young girls who have made football the highest female participation sport.

            The clubs have funded this, not the FFA, not TV, not corporate sponsorship … the clubs fund it.

            So why would they disassociate themselves from their funding, it would be madness – especially at a time where the A League issues are about to be resolved by FIFA

            • Roar Guru

              December 27th 2017 @ 5:06pm
              Rick Disnick said | December 27th 2017 @ 5:06pm | ! Report

              Are their issues about to be resolved by FIFA?

              Only recently the long arm of the law put FIFA in its place, along with its disgrace of a leader. Hardly an organisation I’d be seeking advice from when it comes to governance.

              The USA just ignores FIFA and its recommendations, which is precisely what we should do.

              • December 27th 2017 @ 5:19pm
                Waz said | December 27th 2017 @ 5:19pm | ! Report

                I think you should be more worried about political corruption at home than what an overseas sporting organisation does.

                Football in this country is run exclusively by a white, upper class, billionaire who ignores anyone who disagrees with him.

                All FIFA are demanding is Australia be democratic. If you say “ignore FIFA” you’re saying ignore democracy – it’s your call as it’s your opinion.

                Personally FIFA coming in is the best thing to happen, short of full normalisation, and will at least end the dictatorship.

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