AFL must be transparent on Gold Coast recruitment
By Ben Somerford, 26 Feb 2010 Ben Somerford is a Roar Expert
- Tagged:
- AFL, Gold Coast AFL, Paul Roos, Travis Boak

Brisbane Broncos rugby league player Karmichael Hunt poses with a Gold Coast AFL franchise jersey following a press conference on the Gold Coast, Tuesday, July 28, 2009, to announce his three year contract with new AFL franchise Gold Coast Football Club. Hunt will commence his AFL playing career in May 2010 . AAP Image/Patrick Hamilton
In the wake of Paul Roos’s comments on the AFL’s decision to allow Gold Coast to keep their summer acquisitions confidential, Port Adelaide midfielder Travis Boak’s ‘supposed flirtation’ with Gold Coast highlights the inevitable results for out of contract players under such a policy.
Last week, newspaper reports linked Boak with a move to the AFL’s 17th club, with the 21-year-old’s current contract at Alberton due to expire at the season’s end, just in time for Gold Coast’s arrival in 2011.
But Boak responded on Thursday: “I’ve been reading about it in the newspaper and it’s been interesting reading, but I just laugh it off. I have no real interest at all in going there, so it’s funny reading about it.”
Considering his reaction, it is hard to imagine where the speculation came from.
But such is the system, out-of-contract players will be linked with a move to Queensland’s glitter strip. Questions will be asked, ‘why else haven’t they re-signed?’
Just last week, Sydney coach Paul Roos raised this topic publicly with much criticism aimed at the AFL.
This came after it was revealed that the AFL had approved a summer window for Gold Coast to approach AFL-listed players and gain their commitment for the 2011 season.
It is believed up to six AFL players made such a commitment, despite being contracted elsewhere for 2010.
And it is also understood, the AFL has decided the names of these players should be kept secret until the end of the 2010 regular season.
This is what irritated Roos most.
The Swans mentor commented: “My message is that if the AFL and the AFL Players’ Association are saying that it’s within the rules and there’s nothing wrong with it, come out and tell us who the players are.
“If you’re ashamed of it and you want to hide behind it, then obviously they think there’s something wrong with it as well.”
Roos, along with West Coast chief executive Trevor Nisbett, went onto argue they’d let any of their players leave now if they’d already committed to GC for 2011.
The latter part is probably an over-reaction, but Gold Coast coach Guy McKenna’s subsequent show of sympathy for his rivals reflected the reality of the situation. It is far from ideal. We already know that from observing similar occurrences in the NRL and the A-League.
But the AFL’s decision to ‘hide’ the names of those AFL-listed players who’ve already committed to Gold Coast ignites the situation.
Players such as Boak, who will come out of contract for 2011, will be the subject of much speculation and intense pressure. That is inevitable.
Intensifying that is the AFL’s decision not to be transparent and honest about Gold Coast’s recruitment as, after all, up to six AFL-listed players have made the choice.
Journalists will be chasing the story, as there is up to six stories there waiting to be exclusively discovered and told.
Indeed, players coming out of contract will need to make similar statements to Boak’s to avoid media attention and those who’ve already committed to Gold Coast won’t be able to do so.
Inevitably, they’ll be hounded with media attention during the regular season and, you fancy, through a process of elimination their identities will eventually be revealed.
Perhaps they’d have been better advised to admit to their decisions during the off-season, but as the examples of Roos and Nisbett show, some clubs wouldn’t have reacted well to that, potentially creating a PR problem for the AFL if players were dismissed.
But down the path the AFL has chosen, you fancy it’ll be difficult anyway to keep the secret.
The subsequent damage to reputations could be serious, because as Roos commented, the AFL’s policy to ‘hide’ the names of these players suggests there’s something wrong or immoral about making such a decision so early.
Throw in mid-season media pressure and it’s clear it could be a rocky road ahead for those Gold Coast-bound AFL-listed players.
The AFL must take note of the situation during the 2010 regular season, especially with Team GWS’s introduction in 2012. It is far from ideal, unnecessary and avoidable.
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The Crowd Says (36) | Page 1 of Comments
Have Your Say
- Explore:
- AFL, Gold Coast AFL, Paul Roos, Travis Boak

Tom said | February 26th 2010 @ 10:27am | Report comment
The reasoning behind it is pretty straightforward; players who are thinking about signing for the Gold Coast would be nervous about spending a season playing with a team who knew they were leaving at the end of the season.
I don’t know of any other profession where employees are compelled to tell people that they’ve agreed to work for another company in the following year. They just have to give the required notice period of one to four weeks.
Not sure why we need a different standard in this area.
Al said | February 26th 2010 @ 10:40am | Report comment
How about Israel Folau back when he was at the Storm? Played pretty much a whole season with Melbourne whilst already having committed to playing for Brisbane the following season.
Tom said | February 26th 2010 @ 12:13pm | Report comment
Was he obliged to tell Melbourne he was leaving or did he choose to?
I honestly don’t know, but I think the point still stands. Employees, no matter what their job, shouldn’t be forced to tell their employer they’ll be leaving a full year before it happens.
Nick said | July 16th 2010 @ 10:25am | Report comment
pretty much every workplace you need to hand in notice …
MyGeneration said | February 26th 2010 @ 10:53am | Report comment
Does seem the AFL’s policy just gives the media carte blanche for all kinds of speculation, and subsequent disruption to players, clubs, and fans. But overall, more publicity for the new side as the speculation continues. Is that the master plan?
Redb said | February 26th 2010 @ 11:45am | Report comment
not everything is a publicity stunt despite what what you might read in the Sydney press, there are legitimate concerns being raised by several clubs as this type of trading is a new thing for the AFL that does not sit comfortably culturally at the moment.
MyGeneration said | February 26th 2010 @ 11:53am | Report comment
redb, I haven’t actually read anything in the Sydney press, just the article above, so you can’t blame the DT for this one. I’m sure they are legitimate concerns, hence why is the AFL going down this path? Just me speculating, with a bit of tongue in cheek.
Redb said | February 26th 2010 @ 12:04pm | Report comment
Ok fair enough go have a read of Paul Kent’s recent missive re smoke and mirrors, GWS a publicity stunt.
Then while your speculating can you answer why the Daily Telegraph in an NRL fan survey ask all these questions just about AFL?
Dogs Of War said | February 26th 2010 @ 12:09pm | Report comment
I was thinking the same thing. It’s like if I answered the poll Do I follow AFL “Yes”, they will start articles about how AFL and NRL are workign together. While answering “No” will see more AFL at war with NRL type articles.
I do agree there where too many questions about AFL (and none about Soccer or Union) in what is supposed to be a NRL questionnaire.
Did you fill it out?
Redb said | February 26th 2010 @ 12:19pm | Report comment
The one thing that struck me was the lack of reference to the new A League team.
Call be crazy but isnt soccer by far bigger than Aussie Rules in Western Sydney?
Just what the AFL alone has to do with an NRL fan survey is bizarre.
Wouldnt you also ask about Waratah games,etc
AndyRoo said | February 26th 2010 @ 12:42pm | Report comment
Redb
It’s strange it wasn’t just a generic question about what other sports you follow, there is clearly going to be a story come out of it (probably already written).
In regards to GWS I wouldn’t be worried. You get the beat up story and then usually a chance to reply, gives Sheedy something to write about in his DT column so I am pretty sure the Rovers board wouldn’t mind swapping places. At this stage in the cycle (still 2 years from playing) any publicity is good publicity, it’s why signing K Hunt makes sense now but not once your in the comp.
Even the most hardened of code warriors must be getting run down by all this code wars hype. It will all have run it race by the time the boys actually get out on the field. Theirs only so many times you can hear the “Shevin Keedy, who’s that” joke before it gets stale :p
@ re Ablett, that’s probably true actually. I know when I loosly followed Arsenal I didn’t mind Henry and Viera leaving because they ahd allready done so much for the team.
bever fever said | February 26th 2010 @ 4:03pm | Report comment
RedB, apparently RL is not worried by soccer in the west but just australian football, unbelievable as there are around 220k of soccer players in NSW, the bulk would be in GWS.
In the west of Sydney, there would be a couple of thou aussie rules players, paranoia in the extreme.
RL should be concentrating on getting the junior structure right around weight ( specifically weight issues) and age divisions, to enable as many kids as possible to play, its not Australian football that has driven down participation rates in league over the years in GWS but soccer.
BTW IMO most people in Australian football see kids and skills transferable from soccer to aussie rules as easier than league to aussie rules.
Punter said | February 26th 2010 @ 4:37pm | Report comment
Football & Rugby league has co-existed in the GW of Sydney for many, many years, no need to fear football.
Hence the world cup fear was not as obvious in Sydney as it was it Melbourne. There was no RL idenity squashing a football in the front of any Sydney papers.
AndyRoo said | February 26th 2010 @ 12:19pm | Report comment
I don’t think this will be such an issue in Sydney.
Paul Roos is one of the drivers but I think it will just equate to more good publicity for GWS. The Sydney public are used to player defections and we know the players wil still put in 100% at their current club.
It’s more in Melbourne where people will get angry with the AFL, make sure you stay away from public spaces on the day Geelong lose Garry Ablett Junior
Redb said | February 26th 2010 @ 12:21pm | Report comment
i think you”l find many Geelong fans will be sad to see him go but understand if GC are throwing that much dosh at him who could blame him?
AndyRoo said | February 26th 2010 @ 12:27pm | Report comment
I thought you guys loved your footy.
I was preparing Andrew D, Hayne and David Gallop effigies indian cricket style if Jarryd Hayne didn’t re sign with Parramatta.
Redb said | February 26th 2010 @ 12:39pm | Report comment
probably the difference is Ablett has a been a big part of two premierships with Geelong. Cats fans have seen their club climb the mountain twice 2007 & 2009.
Parra are building towards a premiership and no doubt Hayne is a big part of their attack plan.
MyGeneration said | February 26th 2010 @ 12:39pm | Report comment
Now you’ve made me go look at the DT’s web site. More web hits means more advertising dollars for Rupert. Why would you make me do that? Sorry, couldn’t find the Paul Kent article. Not much to do with my opinion, anyway. Got distracted by the confected outrage over the Dragons not wearing the trad strip this weekend (turns out it’s for charity, of course). Now there’s a beat up! Haven’t seen the survey either, but can’t see the NRL being ecstatic about it if there are a lot of AFL-related questions.
Redb said | February 26th 2010 @ 12:42pm | Report comment
http://dsc.dailytelegraph.news.com.au/m/dt.aspx?id=50702d6dca&group=Daily+Telegraph&name=2010+NRL+fan+survey
NRl fan survey:
Do you also support an AFL team?
Do you think the AFL’s push into western Sydney is a real threat to the NRL?
Did you attend an AFL game last season?
Will you attend an AFL game this season?
Would you attend an AFL game if the ticket price was less than NRL tickets?
Dogs Of War said | February 26th 2010 @ 12:47pm | Report comment
I answered No to all of those questions. It’s not like AFL suddenly appeared in Sydney out of nowhere. Maybe they want to see the cross over of support. But it’s more likely die hard supporters will be the only ones filling out the questionnaire which will cause the results to be skewed.
MyGeneration said | February 26th 2010 @ 12:56pm | Report comment
Yes, no, no, maybe, if I did it wouldn’t be because of the price.
Punter said | February 26th 2010 @ 2:38pm | Report comment
No, No, No, No, No. Wow starting to sound like my wife.
Redb said | March 3rd 2010 @ 8:26am | Report comment
NRL survey results show 33% support an AFL team.
The Daily Telegraph spin it that NRL fans say no to AFL in Sydney.
Given its a NRL fan survey in a NRL mad newspaper you be the judge?
Dale Holmes the NSW AFL Manager is quoted as saying its encouraging, I tend to agree.
Al said | March 3rd 2010 @ 8:33am | Report comment
Why do AFL people think that they can force their game down other people’s throats, specifically when doing so will be detrimental to aussie rules in its heartland, Victoria? How many Vic teams will be merged off Fitzroy style with these new entities?
Any Victorian that cared about their sport would want this expansion nonsense to fail, unless of course you go for Essendon or Collingwood who are one of the few clubs that will never be on the endangered list and your sole motivation is to get one up on rugby league supporters.
bever fever said | March 3rd 2010 @ 8:56am | Report comment
What would you do then AL ?.
How would you stop what seems to be a unstoppable force of expansion, which every comp is aspiring to, and is part of the human condition. (not trying to be to heavy)
Michael C said | March 3rd 2010 @ 9:37am | Report comment
Only 12 per cent of respondents said they would attend an AFL match this year, 85 per cent said they didn’t attend an AFL game last season, 67 per cent don’t support an AFL side, nearly 70 per cent denied the AFL’s western Sydney push would threaten rugby league and 75 per cent said they still wouldn’t attend an Australian rules match even if ticket prices were cheaper than NRL games.
So, amongst NRL fans – 12% might attend an AFL game and 33% support an AFL club.
That’s not bad. Not sure how it’d sit amongst ‘soccer’ fans,
but, if the AFL could have 33% (2 million) of how 6 million people supporting AFL, and12% (720,000) attend AFL matches in Sydney……..I reckon they’d take that!!!!
That and another 13% (780,000) who are undecided whether they’ll attend an AFL game this season…..yup, not bad, a potential million plus attendees of at least 1 game out of NRL heartland…….yup!!, you’d take that.
We are after all talking a niche sport in the market – - 2 teams going forward vs 10 NSW(+ACT) sides.
It’s not as if the AFL requires a 50/50 split.
Consider it this way – MVFC have membership around (just under) 20,000. AFL Melb clubs have memberships of 300-400,000. MVFC running at around 5-7% of that. That’s fine for MVFC. If the FFA could have MVFC and Hearts combined running at around 10% of AFL…….they’d be super pleased would they not?
Redb said | March 3rd 2010 @ 9:44am | Report comment
Al your talking detritus again. The AFL is not the only code to put a team in a new market.
If 33% of one codes supporters have an interest that’s enough.
All the talk of world domination and deathknell for rugby league in WS has long been rebuked on this site by AFL fans. It’s only the Daily Telegraph that talks it up.
GWS are two years away it is impossible to judge how the team will go until it hits the field for a few years.
Al said | March 3rd 2010 @ 9:49am | Report comment
bever fever: The main question people have to ask is will the expansion be of any benefit to Victorian clubs and their members? Questions pertaining to this are will the expansion take away grass roots funding for the sport in its heartland? Will struggling Victorian clubs be put at much greater risk of merger with these new entities? Will clubs lose out on players to these new entities because they can afford to pay them twice as much? Will clubs that would usually get the top draft picks because of struggling off field performance be able to sustain members and sponsors if they cannot rebuild with the top young players coming through the draft?
Aussie Rules in Victoria will be severely compromised because of this expansion. The AFL’s greed at the expense of the traditional clubs and supporters will destroy at least one club in Melbourne..
Michael C said | March 3rd 2010 @ 9:59am | Report comment
btw – if I use 4.4 million instead of 6 million – you still get 12% being about 520,000, and 13% being 570,000 and therefore 25% – over 1 million MAY or WILL attend at least one AFL game in 2010 – - a season with Sydney still the only club in the Sydney market and the club in a rebuilding phase.
That of course is assuming all 4.4 million Sydneysiders fit the ‘NRL fan and DT reader’ demographic!!!!
And, given there’d be respondants from right around NSW – and not just in Sydney – then, attending an AFL game may not so much be an option. What would be interesting is if they had these figures broken down regionally ….. i.e. what’s AFL ‘support’ like in the various regions of Sydney vs Newcastle/Central coast/Nth Coast/Illawarra/Sth Coast etc etc. That’d provide a worthwhile view.
Michael C said | March 3rd 2010 @ 10:40am | Report comment
Al -
the flip side – what happens in 20, 50 years time if the AFL doesn’t have a ‘major’ (not dominant) presence in each of NSW and QLD?
Jay said | March 3rd 2010 @ 11:10am | Report comment
Sydney’s population is not 6 million – or at least I wouldnt think it to be.
What would be interesting is how Melbourne would answer to those question in respect of the Storm. RL are moving internationals, State of origins down there and a new stadium is almost complete. It would be a good measure of cross code support.
Rod said | February 26th 2010 @ 2:25pm | Report comment
Well someone should tell the French we are in a code war with AFL, they have invited the Toulouse Crocodiles to play at half time this weekend at the Toulouse Olympique XIII game against Dewsbury Rams in Toulouse for the season kickoff of the Championship.
Maybe the Gold Coast and the GWS can recruit some Frogs lol.
Here’s what it says.
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http://forums.leagueunlimited.com/showthread.php?p=6391261#post6391261
“The start of this shock will be given 19 hours at the Stade ARNAUNE (Minimes – doors open at 17:30) but TO has once again decided to spoil his audience by organizing an animated pre-match and halftime as flash supported the five Australian members of its workforce. So, team of ‘ Aussie Rules’ football or Australian Crocodiles Toulouse (see box below) will be on the lawn at 18 hours to offer workshops and oppositions that the public will discover the number one sport in the land of kangaroos.
Toulouse Crocodiles – Australian Rules Football Crocodiles The Toulouse club affiliated to the Fédération Léo Lagrange, was created in December 2008, and Australian football practice nationally and internationally. With five players in national team, the club appears to be one of the best in France. On the development of sport, the club can build on his World Champion trainer to 9, Ludovic Galiana. Cup winners South earlier this month, the club intends to become Champion of France in June. This requires a decisive match against the Sharks Fire Montpellier, March 13 next. This unusual sport was introduced in France in 2003. It is accessible and open to all, the European and global level is not yet one can see in Australia. If Australian football interests you, please contact the Toulouse Crocodiles:
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I have no idea why the French Rugby League should help these guys out, esp seeing the arrogant way they have carried on in Sydney and the Gold Coast lately.
Could you ever imagine an AFL game having a RL 9′s game at halftime?
No way.
bever fever said | February 26th 2010 @ 3:51pm | Report comment
Yes i can, great idea, athough not RL, 100% sure the same thing would happen.
http://www.worldfootynews.com/article.php/20100214091120220
Nick said | February 26th 2010 @ 3:54pm | Report comment
Most people participate in sporting activities for fun, they don’t perceive the choice of sport as an extension of ego. Does switching from playing beach cricket to beach volleyball make you a traitor to beach cricket?
I think a half time break to play AFL in the RL would be a great idea, it might improve RL ratings and attendances.
Rod said | February 26th 2010 @ 4:24pm | Report comment
Great post, not.
StormGal said | February 28th 2010 @ 2:00am | Report comment
My answer to Redb’s question on the nrl survey would be no no no no no way at all!