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The upcoming World Club Challenge for 2010 is now a month away with the match to be played between Super League and NRL champions the Leeds Rhinos and Melbourne Storm. The match, which will be played at Elland Road, is always supported well by the English fans.
But I can’t help but feel the match is wasted being played in the old dart year after year.
Perhaps it’s fair to say we can’t trust the Australian fans to turn out in big numbers to support the game, unless it were to be played in Queensland. And with the schedule booked solid with 4 nations and other internationals for the next four years, its impossible to fit it in post-season.
So the match must be used as a exhibition match to be taken different countries around the world as a introduction to the best of the best in rugby league.
The success of the Australia Day challenge match in Jacksonville in 2007 played between South Sydney and Leeds which drew over 12 000 people from over 40 states, should have showed the administrations in the RFL that these exhibitions games do work.
With the upcoming American League not far away it would have been a perfect time once again to take a game to the American people. Countries like Russia where the game is struggling at the moment could use this game as a launch pad for a new beginning.
It comes back to if we want people of the world to come to rugby league we need to take the game to the people.
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