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The Super Rugby Final between the Reds and the Crusaders saw a record pay TV audience tune in to set a subscription ratings record with an average audience of 518,000 viewers.
The Final delivered Australian subscription television its first average audience in excess of 500,000, surpassing the World Cup Qualifier match between the Socceroos and Uzbekistan, which was seen by an average audience of 431,000 in April 2009.
The match also attracted some 185,000 more viewers than the previous most watched Super Rugby broadcast, which was the 2008 decider between the Crusaders and Waratahs.
A confirmed crowd of 52,113 came through the gates for the Final, eclipsing the previous provincial Rugby crowd record of 49,327 set in 1907 between NSW and New Zealand at the SCG.
ARU Managing Director and CEO, John O’Neill, spoke of the result:
“This is a wonderful result and congratulations to the Reds for what has been a phenomenal season,” Mr O’Neill said.
“Their ability to play not only winning Rugby but with flair and panache – an entertaining style that has attracted people to our game around the country – is reflected in these record shattering numbers.
“It was a Red letter day for Queensland last night and continues today with these unprecedented subscription TV results.”
New Subscription TV Record:
2011 Super Rugby Final – Queensland Reds vs Crusaders – Average Audience: 518,000
Previous record subscription television audience: 431,000 (Socceroos v Uzbekistan World Cup Qualifier, April 1, 2009).
Previous Record Audience For Super Rugby: 333,000 (2008 Finak – Crusaders v Waratahs).