The Philadelphia Wings of the National Lacrosse League in North America recently made an unconventional move when they became the first professional sports team to don jerseys that had their Twitter names on the back.
The bold move to allow players to replace their last names on the back of their jerseys with their Twitter handles is just another way of making professional athletes more accessible to fans. I think it’s a great idea.
Before this process was approved, management sat down with several players on the team and gave them a social media tutorial showing that it’s important to continue to think outside the box when it comes to social media and sports.
This initiative shown by the Wings highlights that sports teams continue to appreciate the benefits, such as increased interaction and loyalty that are being offered through social media channels like Twitter.
As Social media continues to become more prevalent in sports marketing plans this initiative from Wings has already influenced how other sports teams look at the use of social media when it comes to marketing their teams and players.
The NBA recently began selling official T-shirts that feature some of the league’s biggest stars’ Twitter handles above their jersey numbers, where surnames would normally go.
While this has been a bold move, I think you’re going to see other teams around the world adopt a wait and see attitude regarding the use of Twitter handles on jerseys.
I don’t think you’re going to see a “@BenjiMarshall” on the back of a Wests Tigers jersey anytime soon, but this could this be the sign of things to come as more sports teams look for ways to engage their fans through the use of social media.
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