Pom gives IPL opener massive send-off after getting sweet revenge for first-ball four
After Rajasthan opener Yashasvi Jaiswal hit a boundary off the first ball, the Punjab player got revenge a few balls later - and ultimately…
Cricket Australia chief executive James Sutherland has hinted money won’t be the sole consideration when it comes to finalising the sport’s lucrative new media rights deal.
The Nine Network has held the rights for the Australian summer for 36 years, but are now in real danger of losing their staple to rivals Network Ten.
Reports suggest Nine have about four weeks to match a massive $500 million offer put forward by Network Ten, if they wish to continue televising cricket for the foreseeable future.
The financial windfall from the broadcast deal will set cricket up for the next five years, and as the AFL and the NRL could attest to, the bigger the deal the better.
Some critics argue cricket is so much a part of Nine’s DNA the network will do whatever it takes to retain the rights, but other insiders say the asking price is proving too much.
If Ten was to steal the rights, it would present the biggest shift in Australian sports broadcasting.
Of course CA could settle for less money from either party if they felt the package offered was better.
It’s up to CA to decide whether they are willing to move away from such a long-term partner.
CA boss Sutherland wouldn’t comment on details, but did say the importance of the media rights deal is more far-reaching than a financial boon.
Sutherland said CA were committed to ensuring whoever broadcasts cricket, does it in the right way.
“It’s a huge foundation stone for us,” Sutherland said.
“In a commercial sense it’s really, really important. It’s probably 40 plus per cent of our total revenue over the next five years will come from that.
“… But it’s also the way in which the vast majority of the Australian population connect with our sport.
“The (broadcast) partner and the quality of that relationship and the quality of their broadcast is so important as well.
“It wouldn’t be appropriate at this stage to speculate … or even go into our relationships.”
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