F1 to replace grid girls with grid kids

By AAP,

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    F1 fan at the Australian Grand Prix.

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    Formula One is to swap its recently scrapped grid girls program, with grid kids, a move that will incorporate youth competitors as mascots in a bid to boost its popularity among its young followers.

    In a statement, director of Formula 1’s commercial operations, Sean Bratches, said the new initiative would allow racing competitors currently in karting or junior formulae levels a chance to stand alongside their heroes on the grid as they prepare for Grand Prix races.

    “This will be an extraordinary moment for these youngsters: imagine, standing beside their heroes, watch as they prepare to race, the elite of the elite in motorsport, to be there, alongside them in those precious few minutes just before the start,” Bratches said.

    “What better way to inspire the next generation of Formula Oneheroes,? he added.

    Bratches a week ago announced an end to the use of grid girls in all competitions starting with the Australian Grand Prix in Melbourne on March 25, on the basis that it was outdated and no longer resonated with the F1 brand.

    Grid girls traditionally undertook a variety of promotional activities during a Grand Prix event and would accompany the winning drivers on the podium during the awards ceremony.

    Jean Todd, president of the International Automobile Federation (FIA), the world motorsport governing body which is to work in partnership with Formula Onein the grid kids scheme, also said the initiative would give young drivers a goal to aim for.

    “Formula Oneis the pinnacle of motorsport and the dream of every young racer competing the junior series that make up the FIA?s single-seater pyramid, from karting all the way to F1,” he said.

    “We are therefore delighted to bring that dream a little closer by giving the future champions of our sport the opportunity to stand alongside their heroes on the grid in the build-up to the race start.”

    © AAP 2018

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    The Crowd Says (5)

    • Roar Guru

      February 6th 2018 @ 9:17am
      Scott Pryde said | February 6th 2018 @ 9:17am | ! Report

      What?

    • Roar Rookie

      February 6th 2018 @ 1:56pm
      parkhacker said | February 6th 2018 @ 1:56pm | ! Report

      Checking out the formula 1 grid girls was 1 of the most exciting parts of the race-why do not they have the children walk out onto the grid hand in hand with the drivers just like soccer.I hope the v8s stay away from this idea.

    • Roar Pro

      February 6th 2018 @ 4:49pm
      anon said | February 6th 2018 @ 4:49pm | ! Report

      Another win for the male feminist lobby.

    • February 6th 2018 @ 10:17pm
      Mad Dog said | February 6th 2018 @ 10:17pm | ! Report

      Personally couldn’t care less about grid girls but that wasnt even in the top 100 reasons the sport is in the state that its in. Same as the logo change.

    • February 9th 2018 @ 5:36pm
      steve said | February 9th 2018 @ 5:36pm | ! Report

      Bring back the Grid Girls.

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