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Beckham the brand spreads to Milan

Roar Guru
24th October, 2008
12

LA Galaxys David Beckham scores a goal from a free kick against Sydney FC. AP Photo/Mark Baker

David Beckham really is one of a kind. As he once again tries to rejuvenate his England career and at the same time juggle appearances with Snoop Dogg and other Hollywood celebrities, the former England captain will begin a new chapter in his fruitful career by signing with Italian giants, AC Milan.

So what does one make of this move?

Another publicity stunt, or perhaps a genuine act from ‘goldenballs’ to gain favour from national coach, Fabio Capello.

Whatever the case, it certainly seems like a terrific move all round for the most famous footballer (or celebrity) on the planet.

Whatever financial costs Milan had to pay for the signature of Beckham, they will surely make profits of immense proportions, particularly in shirt sales.

Perhaps even Victoria will be happy: Milan has lots of very small clothes to try on, after all.

But how will the Milan faithful see Beckham as a footballer?

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Maybe they will witness the perfect dead-ball craft, and those occasional lovely long passes.

Maybe not.

Because everything about Beckham seems reduced down now to just a couple of moments of brilliance, like that captivating free kick against Sydney FC at Telstra Stadium.

But did anyone realise Beckham’s LA Galaxy still lost the match 5-3?

Indeed, this is what Milan and Carlos Ancelotti could potentially deal with here. The most-written about English footballer of his generation who is primarily known for his dead ball heroics.

Well, at least he can a kick a football. Very well, in fact. Even if he does spend the majority of his time learning about Scientology with Hollywood stars Tom Cruise and Will Smith.

He has shown some guts coming out of semi-retirement to fight for a place at Milan, and perhaps it will provide a route back into the England first eleven.

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But why?

Because in this day and age of the hyped up Premier League, which is dominated by the Gerrards, Lampards and Walcotts, Beckham still believes that the most effective way for his beloved England to score a goal is to give him the ball and allow his famed right foot to do the rest.

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